Overview
We\'re Hiring: Events Executive. An established, market-leading organisation is recruiting an Events Executive to join a growing marketing team. This is an excellent opportunity to be part of a business with a genuine family-feel culture, a supportive working environment, and a flexible hybrid setup, with one day per week working from home.
Role
You\'ll play a key role in driving customer acquisition and brand engagement, taking ownership of events and contributing to the end-to-end customer journey. This is a varied, hands-on role suited to someone who enjoys responsibility, creativity, and autonomy.
About You
The ideal candidate will be a driven and proactive individual with experience in:
* Events and customer acquisition
* Planning, organising, and delivering events
* Managing and improving the customer journey
* Working independently and thinking creatively
* Liaising with installers, developers, and other key stakeholders
* Using digital tools to support marketing and acquisition activity
If you\'re looking to join a respected, forward-thinking business where your ideas are valued and your work makes a real impact, this role offers an exciting next step.
Role Overview
The Events & Customer Acquisition Executive will play a key role in driving installer engagement, lead generation, and brand advocacy across domestic heating products and the growing low-carbon technology market. The role focuses on planning and delivering high-impact events and targeted acquisition activities designed to attract, educate, and convert heating installers into long-term customers. This is a hands-on position combining event delivery, field engagement, and data-driven customer acquisition.
Responsibilities
* Plan, coordinate, and deliver a calendar of installer-focused events, including:
o Trade shows and exhibitions
o Installer roadshows and regional events
o Training centre open days and product launches
o Merchant and partner-led events
* Act as a brand ambassador at events, confidently engaging with installers and promoting products, services, and training programmes
* Work closely with internal teams (sales, training, product) to ensure events align with commercial and strategic objectives
* Manage event logistics, including venues, suppliers, materials, budgets, and post-event follow-up
* Develop and execute targeted installer acquisition campaigns
* Capture, qualify, and nurture installer leads generated through events and campaigns
* Maintain accurate tracking of leads, engagement, and conversion using CRM systems
* Support installer onboarding and follow-up activity
* Gather installer feedback and market intelligence, sharing insights with internal teams
* Monitor competitor activity within the installer market
* Continuously improve event formats and acquisition strategies based on performance data and feedback
* Track and report on KPIs including attendance, lead volume, sign-ups, and conversion rates
* Evaluate ROI for events and acquisition activity and recommend improvements
Skills & Experience
Essential requirements for a Events Executive
* Strong interpersonal and communication skills with confidence engaging trade audiences
* Highly organised with excellent attention to detail and ability to manage multiple projects
* Commercially aware with a results-driven mindset
* Willingness to work occasional out-of-hours commitments
* Full UK driving licence and willingness to travel nationally
* Experience working with installers, merchants, or trade professionals
* Familiarity with CRM systems and lead management
* Understanding of the UK heating industry\'s transition towards low-carbon technologies
Personal Attributes
* Proactive, energetic, and self-motivated
* Approachable and credible with trade professionals
* Adaptable and comfortable in fast-paced, event-led environments
* Passionate about customer engagement and long-term relationship building
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