About Us: Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky and TUI - transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights. About the Role: We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months. You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission: to position Sova as a category leader in AI-driven talent assessment solutions. What You’ll Be Doing: Strategic Market Intelligence Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities Translate insights into actionable inputs for positioning, messaging, and product roadmap Champion voice-of-the-customer programs to refine segmentation and persona development Product Positioning & Differentiation Define and refine positioning for complex enterprise use cases and long buying journeys Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders Collaborate with Product to translate technical features into customer-centric value propositions Go-to-Market Leadership Own go-to-market planning for major launches, expansions, and AI innovations Partner with Product and Sales to build launch plans, rollout strategies, and success metrics Pilot and iterate messaging using AI-driven experimentation and feedback loops ️ Sales & Revenue Enablement Create high-impact collateral (battlecards, playbooks, demo scripts, ROI calculators) Enable Sales and RevOps teams with training and competitive positioning Support ABM and deal-cycle strategies with custom content and insights Performance & Impact Measurement Track product marketing success using analytics platforms and tools Report regularly on messaging effectiveness, win/loss trends, pipeline impact, and content performance Rapidly iterate based on data and field feedback Internal & Customer Collaboration Partner with Customer Success to spotlight customer outcomes and build references Use AI tools to synthesise customer feedback at scale for product and marketing use Facilitate cross-functional alignment across Product, GTM, and Customer teams About You: 3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators Confident using AI tools for research, testing, and campaign optimisation Data-driven mindset with experience in performance tracking and feedback loops Comfortable working in high-growth, fast-paced startup environments Bonus points for: Experience within the talent acquisition or HR technology industry Hands-on demonstrable experience with user research and competitor research Why Sova? Flexible work – remote-first with optional London HQ Birthday off 25 days leave 8 bank holidays Professional development budget Private health insurance Quarterly team socials A chance to be part of a mission-driven team shaping the future of hiring