Overview
We’re looking for a versatile, proactive marketing specialist to lead campaigns, content, digital activity, and brand visibility across our portfolio. This role suits someone who enjoys working across multiple channels and projects, can turn ideas into well‑executed campaigns, and is comfortable with both strategy and hands‑on delivery.
Working closely with the Brand & Communications Manager, you’ll deliver high‑performing campaigns that drive awareness, traffic, and leads across several business units. Each business has its own goals, audiences, and marketing needs, giving this role scope and variety.
The Company & Role
Navig8 Group is the parent company of a diverse portfolio of service and technology businesses in the shipping and energy logistics sectors. This role supports both:
Service‑led operations, for Integr8, our marine fuel trading business, and to a lesser extent Navig8, the global shipping company.
Technology products, including ENGINE (marine fuels market intelligence platform) and ShipWatch (voyage optimisation software).
Key Responsibilities
Integrated Campaigns
* Plan and deliver multi‑channel campaigns (LinkedIn, display, sponsored email).
* Manage end‑to‑end campaign execution: concept, briefing, production, optimisation, reporting.
* Coordinate with trade publications, agencies, designers, and freelancers to produce assets and meet deadlines.
Content & Thought Leadership
* Own the content calendar and ensure timely delivery of whitepapers, articles, press releases, and long‑form content.
* Monitor market trends and collaborate with internal experts on thought‑leadership themes.
* Ensure consistent brand voice and high editorial quality across all content.
Email Marketing & Automation
* Build and schedule email campaigns using HubSpot and Mailchimp.
* Segment audiences and set up automated workflows (welcome flows, nurturing sequences).
* Track and improve performance (open rates, CTR, conversions) through testing and optimisation.
Digital & Social Media
* Manage corporate social media channels: scheduling, engagement, and reporting.
* Update company websites (WordPress, Webflow) with news, content, and product information.
* Liaise with developers, designers, and external partners when needed.
Events & Partnerships
* Coordinate speakers’ attendance at industry events, conferences, webinars, as well as company event sponsorships.
* Support partner and co‑marketing initiatives.
Sales Enablement & Product Marketing
* Develop sales collateral: presentations, brochures, product sheets, and cheat sheets.
* Translate technical product features into clear, compelling market messaging.
* Support go‑to‑market plans for new features, launches, and product updates.
Analytics, Reporting & Insights
* Track KPIs across web, paid media, social, and email channels.
* Monitor competitor activity and gather customer insights to inform future marketing strategy.
* Use GA4, LinkedIn Ads Manager, HubSpot dashboards, and other analytics tools to gain insights and track performance.
Qualifications
* 3‑4 years’ experience running B2B marketing campaigns or performance marketing.
* Strong experience delivering multi‑channel marketing campaigns in platforms such as LinkedIn Ads or similar.
* Excellent writing skills and attention to detail.
* Highly organised, with the ability to manage multiple campaigns and priorities at once.
* Proficient with HubSpot or similar email scheduling tools.
* Experienced with reporting, Google Analytics, UTM tagging, and conversion tracking.
* Strong analytical mindset with attention to data accuracy.
* Working knowledge of SEO fundamentals.
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