Description
JOB TITLE: Senior Digital & Performance Marketing Manager - B2B Marketing
LOCATION(S): Bristol, Chester or Edinburgh
HOURS: Full time
WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above
About this opportunity
Join Lloyds Banking Group’s B2B Marketing team and play a pivotal role in accelerating our digital marketing capabilities across two key business units: Business & Commercial Banking (BCB) and Corporate & Institutional Banking (CIB).
As our Senior Digital & Performance Marketing Manager, you’ll lead the charge in shaping and delivering a best-in-class digital marketing strategy that drives commercial growth, enhances customer engagement, and positions Lloyds as a leader in the B2B financial services space.
You will be part of the wider B2B marketing team and will be a team player. As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels. B2B digital marketing experience is essential, but so too is attitude. We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment.
You'll be responsible for:
1. Own and lead the digital marketing strategy for the B2B Marketing team.
2. Develop and scale Account-Based Marketing (ABM) programmes (1:1 and 1:few).
3. Build and lead the B2B social media and digital strategy and social media team.
4. Advance Martech capabilities collaborating closely with business units.
5. Define and track KPIs, ensuring data-led optimisation and clear ROI.
6. Drive the marketing data strategy, unlocking insights and enabling smarter targeting and reporting.
7. Foster a high-performing team culture, ensuring the right people are solving the right problems.
8. Champion innovation, pushing boundaries across digital channels and campaign execution.
9. Build strong relationships with internal business stakeholders and external agencies.
10. Staying ahead of digital trends and emerging technologies to keep our marketing competitive and future ready.
What you'll need
11. Extensive experience in B2B digital marketing, ideally within Financial Services.
12. Proven success in performance marketing and ABM programme development.
13. Deep understanding of digital channels, Martech, CRM, AI, and analytics platforms.
14. Proven track record with developing ABM programmes
15. Strong analytical skills and the ability to simplify complex data into actionable insights.
16. Experience working in matrixed organisations and influencing at all levels.
17. Excellent leadership and stakeholder management skills.
18. Commercial acumen and a passion for driving business impact through marketing.
About working for us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
19. A generous pension contribution of up to 15%
20. An annual bonus award, subject to Group performance
21. Share schemes including free shares
22. Benefits you can adapt to your lifestyle, such as discounted shopping
23. 30 days’ holiday, with bank holidays on top
24. A range of wellbeing initiatives and generous parental leave policies
25. If you're excited by this opportunity, we'd love to hear from you. Together we’ll make it possible!
If you're excited by this opportunity, we'd love to hear from you. Together we’ll make it possible!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.