Chief Commercial Officer
Location: Derby / Derbyshire (Hybrid Working)
Please make sure you read the following details carefully before making any applications.
Up to £80,000 Basic + £30,000 OTE + Executive Benefits
The Opportunity
We are a well-established British luxury manufacturing business with a strong heritage of craftsmanship, quality, and product excellence. Operating within a vertically integrated, product-led model, we are entering an important phase of commercial transformation and growth.
The business is focused on strengthening profitable growth, modernising its omnichannel capability, improving customer engagement, and creating stronger alignment between commercial performance and operational execution.
We are seeking an exceptional Chief Commercial Officer to lead this transformation.
This is not a traditional sales leadership role. We are looking for a commercially ambitious, highly engaged leader who can unite all revenue-generating and customer-facing functions behind a clear strategy for growth, performance, and execution.
The successful candidate will take ownership of all areas connected to revenue, customer experience, trading performance, and brand growth across retail, digital, wholesale, international markets, marketing, and customer engagement.
This role requires someone who combines strategic capability with operational intensity a leader who can define direction, inspire teams, challenge underperformance, remove blockers, and drive pace and accountability across the organisation.
The Role
As Chief Commercial Officer, you will take ownership of the commercial performance of the business, with particular focus on:
* Revenue growth across all channels
* Market expansion and customer acquisition
* Commercial profitability and margin improvement
* Omnichannel customer experience
* Brand desirability and customer engagement
* Cross-functional alignment between commercial, operations, and finance
* Building a high-performing commercial culture
You will play a central role in shaping wider business strategy, ensuring that customer insight, trading performance, and commercial priorities directly influence operational planning and long-term growth.
This role demands both strategic leadership and highly engaged day-to-day operational management.
Key Responsibilities
Commercial Leadership & Growth
* Lead and integrate all commercial and customer-facing functions across the business
* Develop and deliver a clear multi-channel commercial growth strategy aligned to business objectives
* Drive sustainable growth across retail, e-commerce, wholesale, and international channels
* Create stronger alignment between channels to deliver a consistent customer and brand experience
* Build clear accountability for commercial performance throughout the organisation
* Take ownership of forecasting, trading performance, and growth delivery
Omnichannel Performance
* Lead the ongoing development of a modern omnichannel commercial model
* Improve performance across all direct-to-consumer channels
* Drive improvements in conversion, customer retention, transaction value, and full-price sell-through
* Support the evolution of digital capability, CRM, loyalty, and customer acquisition strategy
* Ensure retail operations deliver strong commercial discipline alongside premium customer experience standards
* Improve integration between physical retail and digital channels
International & Wholesale Development
* Lead wholesale and international growth strategy
* Strengthen relationships with existing partners while identifying new market opportunities
* Drive commercially disciplined international expansion
* Improve customer retention and long-term account performance
* Support growth across key strategic international markets
Marketing, Brand & Customer Engagement
* Lead marketing and brand communications strategy to strengthen brand desirability and commercial effectiveness
* Ensure marketing investment delivers measurable commercial return
* Develop a more data-led approach to customer acquisition and retention
* Champion strong brand storytelling, heritage positioning, and customer engagement
* Ensure consistency of brand presentation and messaging across all channels
* Oversee customer service standards to deliver a premium customer experience
Commercial Performance & Profitability
* Own commercial trading performance and profitability across all channels
* Provide clear insight into sales performance, product performance, customer behaviour, and margin quality
* Challenge pricing, promotional activity, and markdown strategy where necessary
* Improve forecasting discipline and commercial decision-making
* Support improved stock efficiency and inventory utilisation
* Work closely with Finance and Operations to align commercial activity with margin, cash, and operational capability
Operational Alignment & Forecasting
* Work closely with Production, Planning, Finance, and Operations teams to improve alignment between demand, stock availability, and operational capacity
* Improve forecasting accuracy and reduce reactive disruption
* Support stronger reporting, data visibility, and commercial insight across the business
* Ensure commercial plans are operationally realistic and executable
Leadership & Cultural Impact
* Build, lead, and develop a high-performing commercial organisation
* Create a culture of accountability, pace, collaboration, and customer focus
* Act as a visible and engaged leader across the business
* Coach and develop senior commercial leaders and functional teams
* Bring energy, urgency, and clarity to business priorities and execution
* Foster strong cross-functional relationships across all departments
About You
Experience
* Significant senior commercial leadership experience within luxury, premium, retail, consumer, fashion, or product-led environments
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* Proven track record of delivering revenue growth and improving commercial performance
* Experience leading multi-channel commercial functions and transformation initiatives
* Strong background across retail, e-commerce, wholesale, international markets, and marketing
* Experience operating within fast-paced and operationally demanding businesses
* Previous experience working closely with operations, supply chain, and finance teams
* SME, owner-led, or entrepreneurial business experience would be advantageous
Capabilities
* Strong strategic and commercial leadership capability
* Deep understanding of omnichannel retail and customer behaviour
* Strong trading, analytical, and forecasting capability
* Commercially rigorous with strong financial awareness
* Ability to translate insight and data into action
* Highly operational with strong execution capability
* Comfortable operating at both strategic and detailed levels
* Strong leadership presence with the ability to influence across all levels of the organisation
Personal Style
* Highly driven, energetic, and commercially ambitious
* Pragmatic, resilient, and hands-on
* Comfortable operating in transformational and change environments
* Strong people leader with high emotional intelligence
* Visible, collaborative, and highly engaged
* Confident bringing challenge and driving accountability
* Action-oriented with strong pace and ownership
* Structured, disciplined, and delivery focused
Whats on Offer
* Up to £80,000 basic salary
* Up to £30,000 performance-related OTE
* Hybrid working
* Pension contribution
* Life assurance
* Generous holiday allowance
This is a rare opportunity to take on a highly influential commercial leadership role within a respected and evolving manufacturing business, where commercial performance, customer experience, and brand growth are central to long-term success.