A rare opportunity has emerged for a dynamic and strategic Head of Marketing to lead high-impact, multi-channel campaigns that drive audience growth, engagement, and revenue. This role is responsible for shaping marketing strategy, executing bold go-to-market plans, and leading a high-performing team to deliver measurable business impact. Reporting to the Marketing Director, this position ensures the brand stands out in the right places, at the right times, with messaging that sparks conversation and drives results.
Key Responsibilities
* Lead the strategic direction and execution of multi-channel marketing campaigns that expand audience reach and drive engagement.
* Translate business objectives into actionable marketing plans that generate revenue and long-term growth.
Performance & Optimisation
* Establish a data-driven marketing approach, continuously testing, refining, and optimising campaigns to maximise impact.
* Use analytics to inform decision-making, ensuring every initiative delivers measurable results.
* Foster a culture of testing and learning, pushing creative boundaries and exploring new marketing approaches.
* Identify emerging trends and opportunities to stay ahead of the competition.
* Build, mentor, and develop a high-performing marketing team, ensuring they operate at an elite level.
* Cultivate an environment of continuous improvement and best-in-class execution.
Cross-Functional Collaboration
* Partner with teams across the organisation to align marketing efforts, ensuring seamless execution.
* Anticipate challenges, remove blockers, and implement solutions that keep campaigns on track.
Qualifications
* Strategic Execution – Proven ability to turn marketing objectives into high-impact campaigns that are well-planned, aligned, and effectively delivered.
* Campaign Leadership – Extensive experience leading multi-channel marketing campaigns that drive growth, engagement, and revenue.
* Performance & Optimisation – A data-driven mindset, continuously refining campaigns to improve reach, engagement, and conversion.
* Team Leadership – Skilled in building, mentoring, and managing high-performing marketing teams in fast-paced environments.
* Cross-Functional Collaboration – Ability to work seamlessly across content, social, product, and paid media teams, ensuring alignment and momentum.
SUMO is an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best! If you haven’t heard from us within 10 working days, unfortunately, your application has not been successful on this occasion.
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