Senior Data Analyst (Players)
A fast-growing digital business at the heart of one of the UK's most recognised consumer platforms is looking for a Senior Data Analyst to help shape customer engagement and commercial performance through insight-led decision making. This is a role for someone who enjoys digging into complex data, spotting opportunities early, and influencing what happens next.
Role Overview:
* Location: Hybrid / Hertfordshire
* Package: Competitive salary + bonus + strong benefits package
* Industry: Digital / Gaming / Consumer Services
What You'll Be Doing:
* Delivering deep-dive player and customer analysis to uncover behavioural trends and commercial opportunities.
* Building customer cohorts and segmentation models to improve targeting, engagement and retention.
* Combining transactional, behavioural and digital journey data to create a clear picture of customer activity.
* Supporting marketing, product and commercial teams with insight-driven recommendations.
* Evaluating the impact and value of new product ideas, campaigns and optimisation initiatives.
* Designing and measuring experiments within a test-and-learn environment.
* Challenging assumptions and supporting senior stakeholders with evidence-backed analysis.
* Turning complex and unstructured questions into clear recommendations and actionable insight.
* Helping shape how analytics supports wider digital and commercial strategy.
Main Skills Needed:
* Strong background in data analytics within gaming, e-commerce, fintech or another fast-paced digital environment.
* Advanced SQL skills with experience handling and analysing large datasets.
* Experience using Python or R for advanced analytics and modelling.
* Proven expertise in segmentation, clustering and cohort analysis.
* Familiarity with digital analytics and experimentation tools such as Adobe Analytics, Google Analytics, Piano or Quantum Metric.
* Experience building dashboards and visualisations using tools like Power BI, Tableau or Looker.
* Strong commercial mindset with the ability to identify measurable business impact.
* Confident communicator who can influence stakeholders through clear storytelling and insight.
* Comfortable working independently, managing ambiguity and solving new problems proactively.
What's in It for You:
* Company bonus scheme.
* Matched pension contributions up to 8.5%.
* 26 days annual leave plus additional wellbeing days.
* Private medical cover and life assurance.
* Enhanced parental leave policies.
* £500 wellness allowance.
* Access to personal trainers, nutritional advice and discounted health assessments.
* Financial coaching support.
* Flexible and inclusive working environment.
* Opportunity to join a major transformation programme with genuine long-term impact.
* A culture focused on innovation, inclusion, sustainability and personal growth.
Curious? Apply now — or grab five minutes with us to hear more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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