Job Description
CREATIVE STRATEGY FOR KEY ACQUISITION CHANNEL – HIGH-GROWTH, INTERNATIONAL DTC BRAND
We’re recruiting for a senior Paid Social Creative Strategist to join a fast-scaling, international direct-to-consumer business at a pivotal moment in its growth journey. This is a newly created role, placing paid social creative at the centre of the company’s acquisition and growth strategy as it continues to expand across Europe.
Sitting within a high-performing marketing team, this role owns the strategy, delivery and performance of paid social creative across Meta and TikTok, working at the intersection of creative, media and insight. It’s a brilliant opportunity for someone who thrives on scale, influence and impact, and who wants to shape how paid social drives growth on a global stage.
What they need
* Someone who can own paid social creative strategy end-to-end, from concept to delivery, reporting on performance and tweaking ad creative based on those insights
* Someone confident scaling creative volume without compromising quality or results
* A performance marketing native who knows how to influence stakeholders and challenge thinking when needed and understands what creative works on each social platform
* A creative strategist who balances instinct with data and performance insight
* Someone comfortable managing agencies, creators and internal teams across multiple workstreams
What you’re great at
* Meta paid social creative strategy (any exposure to TikTok creative formats, hooks and testing methodologies is highly desirable as this is a scaling channel for the brand)
* Developing insight-led creative strategies, briefs and testing frameworks, educating internally on best practice
* Analysing performance metrics (CTR, CVR, CPA) and feeding learnings back into creative
* Managing high volumes of creative assets at scale
* Working with paid media teams to scale winning creative, testing ad creative and helping drive acquisition for the brand through innovative ad concepts and execution
* Stakeholder, agency and junior team management
What you’ll get
* Hybrid working (3 days per week in the London office)
* Flexi hours
* 25 days holiday
* Share options
* Private medical/dental
* Pension
* The opportunity to join a business with aggressive international growth plans and long-term ambition