Social Media Manager
Location:
Stoke-on-Trent (minimum three days in the office per week)
Hours:
Full-time
Salary:
Up to £40,000 + benefits
Are you ready to transform organic social media into a powerful driver of brand growth and engagement? We're searching for a
hands-on, creative, and strategic Social Media Manager
to join a high-growth consumer brand, where you'll play a key role in building awareness, community, and trust across multiple platforms.
Working closely with a talented in-house marketing team, you'll take ownership of our organic social channels, driving standout storytelling, campaigns, and influencer activity that ultimately supports lead generation and brand impact.
Key Responsibilities
* Develop and lead the organic social strategy across Instagram, TikTok, Facebook and LinkedIn.
* Create and implement platform-specific content plans to grow reach, engagement and followers.
* Partner with our videographer and designer to brief and deliver engaging, high-quality content.
* Champion creative storytelling — from patient journeys and expert insights to behind-the-scenes moments.
* Manage influencer relationships, collaborations, and PR opportunities.
* Take ownership of community management and day-to-day engagement.
* Track performance across KPIs, share insights, and adjust strategies to optimise results.
* Lead on cross-channel campaigns and seasonal content calendars.
* Support employer brand visibility with engaging LinkedIn content.
About You
* 3–5 years' experience managing organic social for a consumer brand (ideally health, beauty, or wellness).
* Proven ability to deliver engagement and growth across Instagram, TikTok, and Facebook.
* Strong copywriting and storytelling skills.
* Experience working with influencers and campaign planning is desirable.
* Highly organised, data-savvy, and able to work independently.
* A creative, ideas-driven individual who thrives in a fast-paced, collaborative team.
* Willingness to travel occasionally to nationwide sites (expenses covered).
What We're Looking For
We want someone energetic, positive, and proactive — a natural communicator who can balance creativity with analytical thinking. If you love bringing ideas to life, are comfortable rolling up your sleeves to make content happen, and enjoy seeing your work make a real commercial impact, this could be the perfect next step.