Description Are you a driven and dynamic sales professional looking to make a real impact? Our client, a leading and innovative business in its field, is seeking a passionate Area Sales Manager for the Central Region. This will be covering Yorkshire, Lincolnshire across to Blackpool and North Wales. About the Role: As the Area Sales Manager, you’ll manage and nurture relationships with Trade Merchant partners, driving sales growth and exceeding activity targets. You’ll utilise your expertise in market trends, product knowledge, and category management to deliver exceptional results. This is a field-based role requiring flexibility and the ability to meet the needs of customers. Key Responsibilities: * Build and maintain strong relationships with merchant partners across the territory. * Identify opportunities for growth and support merchant partners through the sales process. * Deliver engaging sales presentations showcasing the business's innovative products. * Monitor market trends, competitive activity, and merchant needs to remain ahead of the curve. * Ensure accurate and timely reporting on Salesforce CRM and management reports. * Manage visual merchandising and support installations for merchant partners. * Develop and execute strategic plans to improve underperforming accounts. * Meet sales and gross profit targets, with a focus on achieving revenue growth. Requirements What We’re Looking For: We’re seeking a candidate with: * Strong knowledge of the psychology of sales, sales processes, and tools like Salesforce and PowerBI. * Exceptional communication and relationship management skills. * A growth mindset and ability to apply advanced sales techniques. * Proven ability to manage multiple priorities effectively and deliver outstanding results. * Experience in visual merchandising and category management is a plus. Benefits The Rewards: * £35,000- £40,000 basic * Up to 10% commission * Car or Car allowance Location & Hours: This role is field-based, with working hours from 7:30 am to 4:30 pm, Monday to Friday. Occasional flexibility around hours is required to meet customer needs. If you’re ready to take the next step in your sales career and thrive in a role that rewards drive and innovation, we’d love to hear from you