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As the world’s oldest travel brand, Thomas Cook has been shaping travel since 1842. In September 2020, Thomas Cook returned as an online travel agency and is now part of the eSky Group. We develop solutions that inspire people to explore the world and turn these inspirations into experiences.
We are looking for a strategic and results-oriented Paid Social Media Manager to lead the planning, execution, and optimization of paid social campaigns with a performance marketing focus across key platforms such as Meta and TikTok. In this role, you will manage both the strategy and daily operations of paid social media efforts, ensuring alignment with the overall marketing and sales objectives of the eSky Group. Success in this position requires strong leadership, close collaboration with different teams, sharp analytical skills, and a creative approach to problem-solving.
Responsibilities
* Lead the strategy, plan, execute, and optimize paid social campaigns with a focus on ROAS and CAC across Meta, TikTok and potentially other social channels.
* Supervise and mentor a small team of specialists providing guidance, feedback, and support (one person, with potential to grow).
* Build and manage dynamic ad campaigns using product catalogues across Meta and other platforms, ensuring the correct definition and maintenance of product feeds, catalogue integrations, and audience retargeting funnels.
* Run continuous A/B tests on creative, copy, audience, and bidding strategies.
* Collaborate with design/content teams to develop compelling ad creatives tailored for performance goals.
* Stay up to date on platform updates, algorithm changes, and best practices in paid social performance marketing.
* Manage budgets for paid social campaigns, including forecasting, allocation, and reporting on spend efficiency.
* Use analytics tools to track, measure, and report on campaign performance, ensuring continuous improvement through data-driven insights.
* Direct targeting strategies, including the development of custom and lookalike audiences to optimize reach and performance.
* Present performance reports, strategic recommendations, and insights to stakeholders and senior management.
* Monitor industry trends, platform updates, and competitor benchmarks to keep campaigns innovative and competitive.
* Support internal knowledge sharing and ensure best practices in paid social are adopted across teams.
What You’ll Need
* Minimum 3 years of experience in paid social media campaign management, including 1 year in a leadership role.
* Proven track record of managing paid media budgets and reporting on ROI.
* Experience working with external agencies and on international campaigns across multiple markets.
* Strong expertise in Facebook/Instagram Ads Manager; knowledge of TikTok, Pinterest, or Snapchat Ads is a plus.
* Advanced knowledge of dynamic product ads, feed-based marketing, attribution models, tracking (Pixel/Conversions API), and retargeting.
* Strong analytical skills with the ability to make data-driven decisions and communicate results clearly.
* Strategic understanding of performance marketing, campaign optimization, and creative testing.
* Readiness to travel internationally when required.
What can we offer if you decide to travel with us?
* Opportunity to lead innovative international campaigns
* Dynamic work culture in a global environment
* AXA medical care partnership
* Life Insurance
* Annual leave allowance + 8 days UK bank holidays
* 2 hours per week for self development
* Flexible working arrangements
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries
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