Synonymous with great British design and heritage, Globe-Trotter is a luxury travel lifestyle brand producing handcrafted luggage and leather collections. Established in 1897, Globe-Trotter makes the most beautiful, durable and recognizable luggage in the world. The business has been Private Equity backed since 2020.
Globe-Trotter is a truly global business trading in more than 80 countries, with significant brand awareness in Japan, Europe and the USA and an increasing footprint in the GCC, China and South East Asia. The Group successfully operates three websites globally, Japan, USA and UK (ROW), and is now looking to accelerate growth in all markets.
With exciting growth plans we are looking for a Marketing Director to devise, develop and deliver marketing campaigns to drive sales, increase brand awareness and enhance the value of the Brand globally.
The successful candidate will work closely with the broader marketing team on brand communications and content and external digital agencies to develop and execute paid media strategies.
Key Duties and Responsibilities
* Leading the execution of all marketing plans across all channels, territories and customers.
* Maximise opportunities for greater reach with existing partnerships.
* Build an influencer and affiliate programme to amplify reach and drive growth.
* Reviewing and reporting on all areas of the marketing strategies and its implementation.
* Managing creative agencies and retained partners in UK, US, France and Japan.
* Efficiently managing the annual marketing budgets.
* Consistently identify new or expanding revenue opportunities and strategising the implementation of plans.
* Manage and lead the marketing team
Strategic
* Strategically build Globe-Trotter digital sales funnel
* Planning and forecasting, budgeting
* Expand and optimise performance of existing channels
* Systematically develop and explore new channels
* Optimise and drive conversion throughout the full sales funnel
* Identify and deliver growth opportunities.
* Help lead the development of the roadmap to deliver successful growth in all channels in all key territories.
Customer
* Focus on growing our customer base.
* Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
* Conduct strategic marketing analysis that will help guide marketing messages.
Internal Comms
* Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
* Monitoring, reviewing, and reporting on all marketing activities, results, and ROI.
* Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
Digital performance marketing
* Paid search – drive profitable performance in global markets with a focus on UK, US, France and Japan.
* Paid social – drive profitable performance in global markets with a focus on UK, US, France and Japan.
* Email / CRM / Customer Flows – work with the marketing team to create demand and conversion.
* 3rd party – discover new acquisition channels that can deliver profitable and scalable traffic.
* Reporting and attribution – educate the senior and wider Globe-Trotter team on activity delivered, strategy and performance.
Requirements of the role
* Demonstrable track record of managing all marketing functions delivering scalable profitable growth in a similar business.
* Experience of working in small teams, as a decision maker, working with external digital agencies.
* Experience of working in multiple territories and ability to flex solutions to maximise performance in all channels and markets.
* Experience and understanding of luxury retail and the nuisances in approach to digital marketing when compared with mass retail.
* Plan, implement and prioritise data-led commercial initiatives, with a strong ability to translate data into actionable insights and adapt marketing strategies to enhance performance
* Excellent communication skills and an ability to collaborate with internal stakeholders at all levels, including the executive team.
* Excellent analytical and organisational skills, able to manage multiple responsibilities and projects.
* Ability to work under pressure and across all levels of seniority.
Candidate Attributes
* Be commercial – Deliver scalable profitable outcomes.
* Be accountable - Accountability and always acting like an owner of the business. The successful candidate will have to be a self-starter, driven to ride obstacles, and relentless in the pursuit of challenging objectives.
* Be brave - Delivering value to the business and organization above and beyond expectations and consistently striving to achieve new goals, experimenting without fear of failure.
* Be pragmatic - Leveraging the best of the existing systems, solutions and resources, with agility and speed, as you develop and lead change.
* Be collaborative – Looking to drive collective success. A positive attitude, assuming good intent in colleagues always.
* Be agile - Proven ability to design and manage change.
* Be entrepreneurial - Acting like an entrepreneur, with a real sense of ownership and urgency in all important matters and able to combine long term strategy and goals, with the short-term results and delivery.