Head of Digital Trading | Peterborough | Multi Channel Retailer | Competitive Salary + Benefits
Zachary Daniels Recruitment are partnering with a growing multi-channel retail business to recruit a Head of Digital Trading .
This is an exciting opportunity to join a commercially driven brand that continues to invest heavily in digital growth, customer acquisition and online performance. The business has built strong foundations and is now looking for a hands-on digital leader to maximise online sales potential across multiple channels.
The Head of Digital Trading will take ownership of digital trading performance, leading activity across paid media, paid social, CRM, email, display, organic channels and partnerships. This is not a turnaround role. The foundations are in place. The opportunity is to optimise, accelerate and unlock further growth.
This role would suit someone who enjoys operating at pace, making decisions quickly, testing new ideas and working within a business where collaboration matters more than hierarchy. There are no egos here, just a collective focus on driving performance and delivering results.
The Role
The Head of Digital Trading will be responsible for driving online revenue, customer acquisition and digital performance across the business.
Working closely with internal teams and external partners, you will ensure all digital channels are aligned to commercial objectives, delivering a seamless customer experience while maximising traffic, conversion and revenue opportunities.
This is a highly visible role requiring someone who can combine strategic thinking with day-to-day execution. You'll be expected to challenge performance, identify opportunities and help develop the wider team while remaining close to the detail.
What You'll Be Doing
Own and deliver the digital trading strategy across all online channels
Drive online sales performance, revenue growth and customer acquisition
Lead activity across paid media, paid social, CRM, email marketing, display and organic channels
Manage external relationships, ensuring strong performance and return on investment
Plan and execute digital campaigns, promotions and trading activity
Monitor and optimise key ecommerce and digital KPIs including revenue, ROAS, conversion, AOV and customer acquisition
Use data and insight to identify opportunities and improve channel performance
Work closely with marketing, trading and commercial teams to align activity with business objectives
Support the ongoing development and capability of the digital team
Identify new opportunities to improve performance and accelerate growth
Ensure a test-and-learn culture is embedded across digital activity
What We're Looking For
Proven experience within a senior digital trading, digital marketing, ecommerce or performance marketing leadership role
Strong background within fashion, footwear, lifestyle or other high-SKU DTC consumer brands
Experience owning digital performance across multiple acquisition and retention channels
Strong understanding of paid media, paid social, CRM, email marketing and management
Commercial mindset with a clear understanding of how digital activity drives revenue and profitability
Hands-on approach with the ability to balance strategy and execution
Strong analytical skills with the ability to translate insight into action
Experience developing and leading teams within a fast-paced environment
Comfortable making decisions quickly and operating within a test-and-learn culture
Collaborative leadership style with a willingness to roll up your sleeves and get involved
Why Apply?
Join a growing consumer brand with ambitious plans
Play a key role in driving digital growth and online performance
Lead a broad and commercially significant digital function
Work within a fast-paced, entrepreneurial and collaborative environment
Opportunity to develop and elevate an established team
Competitive salary and benefits package
If you are a Head of Digital Trading, Head of Digital, Head of Ecommerce or senior digital leader looking for an opportunity to drive growth within a high-performing consumer brand, we would love to hear from you.
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