Web Analyst | eCommerce Business Location: Office-based, 5 days per week | Warrington Axon Moore are exclusively partnering with this client Axon Moore is proud to be working exclusively on a confidential search for an established and highly respected business in the eCommerce and technology sector. This is an exciting opportunity to join a growing digital team as a Web Analyst, with a broad and impactful remit across website performance, customer experience and commercial optimisation. You will play a key role in shaping data-led decision making — providing insights on user behaviour, conversion, merchandising and SEO to help drive online revenue and user experience improvements. The Opportunity This is a great role for someone with strong SQL skills and a solid background in eCommerce analytics — someone who thrives on using data to drive business performance and customer experience. You will be part of a collaborative Optimisation team and work closely with Marketing, Content, Product and Development functions to deliver insights across: Web analytics Conversion rate optimisation (CRO) and UX SEO performance Marketing analytics Product performance Qualitative user research This role is fully office-based (5 days per week) in a vibrant and well-invested environment. Key Responsibilities Analyse performance at each stage of the eCommerce funnel — identifying risks and growth opportunities Conduct merchandising analysis — understanding which content, placements and strategies drive conversion Analyse user behaviour — identifying key interaction patterns and intent signals Drive SEO analysis and support optimisation initiatives Coordinate conversion experiments and assess their commercial impact Leverage qualitative research — including surveys and session recording analysis Enhance tracking frameworks (Google Tag Manager) and develop clear, actionable dashboards (PowerBI) Candidate Profile We are seeking an individual with: ✅ Proven eCommerce experience — ideally working in a product, retail or consumer-focused business ✅ Strong SQL capabilities (BigQuery exposure is a plus) ✅ Hands-on experience with Google Analytics 4 ✅ Understanding of Google Tag Manager (server-side experience a bonus) ✅ Strong Excel skills — Pivot tables, VLOOKUP, PowerQuery etc. ✅ Knowledge of SEO and experience with CRO tools & methods ✅ A curious, proactive approach and ability to work cross-functionally Tech Stack Google Analytics 4 SQL & Google BigQuery Google Tag Manager PowerBI SEO & CRO tools (SE Ranking, Symplify, Microsoft Clarity etc.)