Overview
We are looking for a highly skilled and dynamic Digital Marketing Manager to join ParentPay Group's fast-paced and ambitious marketing team. This role is pivotal in executing high-quality, CRM-driven, multi-channel marketing campaigns with a particular emphasis on email marketing design, automation, and performance optimisation.
Responsibilities
* Lead the execution of email campaigns from concept to deployment, ensuring error-free, visually stunning communications that truly drive engagement and conversions.
* Hands on design of email banners and assets using design tools such as Adobe Illustrator, Canva, or Adobe Express, bringing creativity and innovation to every campaign.
* Confident copywriter with the ability to write persuasive, concise, and beautifully crafted short-form marketing copy for emails, landing pages, forms, and other digital channels - producing compelling, grammatically perfect content that captivates the audience and drives action.
* Maintain a zero-tolerance approach to errors and keen eye for detail - no typos, punctuation mistakes, padding or formatting inconsistencies in any content you produce.
* Keep up to date with the latest email UX / UI trends, implementing best practices to ensure emails truly hook and engage recipients.
* Provide a portfolio of previous email designs as part of the application process.
Web forms & automation
* Ability to build optimal campaign landing pages that maximise conversions.
* Create and optimise marketing forms, ensuring seamless technical setup, data capture, and CRM mapping.
* Experience planning complex workflows and campaign structures in tools such as Miro or Lucid.
* Build and maintain complex automation workflows in ClickDimensions (must-have) and optionally in HubSpot to support nurture flows, sales sequencing, onboarding, and re-engagement campaigns.
* Plan and execute always-on lead generation email programmes, continuously testing and improving conversion paths.
Campaign Operations & Project Management
* Develop and execute integrated omnichannel campaign plans, placing digital channels at the core - ensuring email, PPC, landing pages, and social media work seamlessly together to maximise impact and results.
* Project manage marketing operations, ensuring campaigns are delivered on time, at scale, and to the highest standard in a fast-paced environment.
* Collaborate with cross-functional teams (data, web, creative) to ensure timely campaign rollouts and seamless execution.
Performance & Reporting
* Analyse and report on email performance metrics, providing actionable insights to optimise engagement and conversion rates.
* Use data-driven recommendations to enhance campaign effectiveness, drive higher ROI, and support continuous improvement.
The ideal candidate will have a demonstrable track record in designing visually stunning, high-performing emails, a relentless eye for detail, and the ability to manage complex campaign operations at speed. You will be confident building and optimising sophisticated workflows in ClickDimensions delivering lead generation campaigns that set the bar high against industry standards. Proven digital marketing expertise - with substantial experience gained in reputable agencies or high-performing organisations within competitive industries, including strong exposure to B2B marketing with a focus on CRM-driven campaign execution and lead generation.
Qualifications
* Proven expertise in ClickDimensions - track record of delivering high-performing email campaigns, forms, and complex automated workflows in a B2B environment. Basic HMTL skills are a plus.
* Degree in Marketing, Digital Marketing, Communications, or a related field, or equivalent relevant experience.
* Creative flair - strong eye for design with hands-on ability to craft engaging email layouts and digital marketing banners using Illustrator, Canva, or Adobe Express. A portfolio showcasing your email design and digital marketing content work will be required.
* Confident copywriter - skilled in crafting compelling, concise short-form marketing content for emails, landing pages, and digital channels, with flawless grammar and engaging tone.
* AI-savvy marketer - skilled at leveraging AI tools to enhance research, copywriting, testing, and reporting while maintaining high-quality output.
* Advanced Excel proficiency - including pivot tables, advanced formulas, and data analysis.
* Confident presenter with strong PowerPoint skills to effectively visualise ideas.
* Dynamic and proactive - thrives in fast-paced environments, takes ownership, and drives projects forward independently.
* Flexible and dependable - embraces change, manages shifting priorities effectively, and willing to adjust working hours when campaign or business needs require it.
* Detail-oriented and organised - delivers high-quality, error-free work while managing multiple priorities and deadlines efficiently.
* Strong communicator and collaborator - builds relationships, influences stakeholders, and works effectively with cross-functional teams.
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