Overview
Marketing Manager – CRM role at Truespeed in Bath. Permanent position with salary £44,000 to £55,000 DOE. Hybrid working with on-site parking.
The Role
In this hands-on role, you will take the lead in planning, executing, and optimising Truespeed’s CRM strategy and campaigns across multiple Direct Marketing channels. You’ll drive customer acquisition, engagement and retention while ensuring customer contact activities directly support commercial goals. You will work with the Sales, Customer Contact and Digital teams to maximise Truespeed’s growth. Expect 2-3 days per week in Truespeed’s Bath HQ with occasional travel to operating regions/markets.
Key Responsibilities
* Plan and deploy Truespeed’s Prospect & Customer Lifecycle Contact strategy
* Build, deploy and track Direct Marketing and CRM campaigns on Truespeed’s Hubspot platform (experience with HubSpot or similar CRM platforms)
* Innovate and develop Customer Lifetime Management practices through direct marketing channels covering targeting, acquisition, conversion, engagement and retention
* Use data and analytics to target, test, and optimise campaigns to increase conversions and engagement
* Support growth initiatives like referral schemes and partnerships and integrate them into Truespeed’s customer lifecycle management strategy
What You’ll Bring
* 5+ years’ experience in Direct Marketing and CRM (B2C/ D2C/ Subscriptions) Platforms
* Strong, demonstrable CRM skills with hands-on experience building and deploying campaigns (HubSpot or similar platform)
* Proven success in achieving customer growth goals through campaign optimisation and data-driven insights
* Ability to extract insights with analytics tools (Power BI, Tableau, etc.) and articulate strategy/execution plans
* Comfortable working in a fast-paced, changing environment
* Degree in Marketing, Economics, Finance or related discipline
* Previous experience in Subscriptions and/or B2C telecoms/broadband environments is advantageous
Benefits
* Life insurance (4x salary)
* Private healthcare
* 25 days holiday + bank holidays
* Pension scheme
* Health, lifestyle & financial wellbeing perks (including 24/7 online GP)
* Hybrid working & free onsite parking
About Truespeed
We’re on a mission to transform connectivity across the South West with ultrafast, full-fibre broadband. We’re growing fast and are looking for a talented expert to take ownership of our Direct Marketing and CRM strategy and help achieve ambitious growth.
Eligibility & Application
Ready to Apply? If you’re ambitious, data-driven, and passionate about Marketing & Customer Lifecycle Management, click Apply Now. Applications are reviewed on a rolling basis, so early submission is encouraged.
Please note: Only candidates with the right to work in the United Kingdom will be considered. We are unable to offer sponsorship for this position. No agencies please.
#J-18808-Ljbffr