Overview
Become an integral part of a renowned media company's success as a Digital Marketing Manager. Drive audience growth and engagement for well-known publications in this exciting role. You’ll be at the forefront of innovative marketing strategies, turning curious readers into loyal subscribers. As a Digital Marketing Manager within a newly established in-house creative agency, you will play a pivotal role in expanding the reach of prestigious publications in the UK and internationally. Your expertise will be essential in crafting and executing marketing campaigns that convert readers into dedicated subscribers.
This range is provided by Aquent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Responsibilities
* Oversee the entire marketing funnel, focusing on acquisition and onboarding of new subscribers.
* Develop and implement integrated campaigns across platforms including social media, search engines, video platforms, email newsletters, websites, and mobile apps.
* Create and optimise onboarding journeys, utilising email sequences, landing pages, push notifications, and in-app content.
* Collaborate with product, editorial, data, and design teams to ensure a seamless and engaging user experience.
* Monitor KPIs for acquisition, conversion, and lifetime value across channels.
* Conduct A/B testing and other optimisation strategies to enhance campaign performance and ROI.
* Maintain brand consistency while tailoring campaigns for optimal performance across publications.
* Manage on-site promotions, metering strategies, and offer pages to maximise conversion rates.
Must-Have Qualifications
* Experience in acquisition or lifecycle marketing within a subscription-based business, publishing, or direct-to-consumer environment.
* Hands-on experience executing campaigns on Meta, Google Ads, and YouTube.
* Strong understanding of marketing funnels, customer journeys, attribution models, and lifetime value forecasting.
* Proficiency in analytics tools such as GA4 and content analytics platforms.
* Experience with email marketing platforms and marketing automation tools.
* Creative and collaborative mindset with attention to copy, design, and user experience.
* Excellent communication skills and ability to work with multiple stakeholders.
Nice-to-Have Qualifications
* Experience building onboarding journeys that drive early engagement and retention.
* Familiarity with publishing tools.
* Basic coding skills (HTML & CSS) for creating email and marketing templates.
Seniorities
* Mid-Senior level
Employment type
* Full-time
Job function
* Advertising and Marketing
Industries
* Book and Periodical Publishing
* Writing and Editing
* Consumer Services
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