Department: Sales and Marketing
Location: The Parklands, Loughborough Road, Costock, Leicestershire, LE12 6XB
Job Type: Full-time
Job Summary:
The Automotive Sales Professional is responsible for guiding customers through the selection and purchase of vehicles from our diverse and quality-assured inventory. This role involves understanding individual customer needs, expertly presenting suitable automotive options, and facilitating a seamless and transparent purchasing experience. The successful candidate will possess exceptional interpersonal skills, comprehensive knowledge of various vehicle makes and models, and a strong commitment to delivering outstanding customer satisfaction. This position is vital in achieving sales targets and maintaining Parkland Motors' reputation as a premier destination for vehicle acquisition.
Key Responsibilities:
Customer Engagement & Needs Assessment:
* Warmly greet and engage with prospective customers, both in person at the showroom and through online/phone inquiries.
* Conduct thorough discussions to understand customer's vehicle requirements, budget, preferences for features, and driving needs, considering factors like mileage, vehicle history, and previous ownership.
* Provide expert advice and guidance on the benefits and considerations of purchasing used cars, including warranties, service history, and independent inspection reports.
Vehicle Presentation & Demonstration:
* Effectively present vehicles from our existing inventory, highlighting their unique features, condition, history, and overall value.
* Conduct professional vehicle demonstrations and accompany customers on test drives, explaining controls, performance characteristics, and any notable attributes of the specific vehicle.
* Address customer queries regarding vehicle history, previous ownership, and reconditioning processes.
Sales Process Management:
* Negotiate sales deals for vehicles, striving for mutual satisfaction for both the customer and the dealership.
* Accurately and efficiently prepare all necessary sales documentation for vehicle transactions, including sales agreements, finance applications, and trade-in valuations.
* Collaborate with the finance team to present suitable finance options, extended warranties, and ancillary products tailored to our vehicle offerings.
* Coordinate with the detailing and preparation teams to ensure purchased vehicles are meticulously prepared for customer handover.
* Manage the full sales cycle from initial contact to successful vehicle delivery and post-sale follow-up.
Customer Relationship Management:
* Cultivate and maintain strong, positive relationships with customers, encouraging repeat business and referrals by delivering an exceptional buying experience.
* Follow up with customers after vehicle delivery to ensure ongoing satisfaction and address any post-sale inquiries or concerns.
* Handle customer objections and complaints professionally, aiming for swift and effective resolution.
Compliance & Administration:
* Ensure strict adherence to all company policies, procedures, and relevant regulatory requirements, particularly those pertaining to vehicle sales and consumer rights.
* Maintain accurate and detailed customer records and sales logs within the dealership's CRM system.
Education & Experience:
Essential:
* Proven experience (2+ years) in a direct sales role with a strong track record of achieving targets, ideally within an automotive, retail, or high-value product sales environment.
* Demonstrable experience in customer-facing roles requiring strong negotiation and relationship-building skills.
Desirable:
* Familiarity with automotive finance products and processes relevant to vehicle sales.
Skills & Abilities:
Sales & Negotiation:
* Exceptional sales acumen with a natural ability to understand customer buying signals and close deals effectively.
* Strong negotiation and persuasion skills, balanced with an ethical and transparent approach suitable for vehicle transactions.
* Ability to accurately appraise trade-in vehicles (or facilitate the appraisal process).
Communication & Interpersonal:
* Excellent verbal and written communication skills, articulate and professional, capable of explaining complex information about vehicles clearly.
* Outstanding interpersonal skills, with a genuine ability to build rapport and trust with diverse customer profiles.
* Active listening skills to truly understand customer needs and concerns.
Customer Service:
* Unwavering commitment to delivering a transparent, honest, and exceptional customer service experience throughout the vehicle buying journey.
* Proactive problem-solving attitude and ability to handle customer objections and post-sale queries with empathy.
Organizational & Administrative:
* Strong organizational skills with meticulous attention to detail for processing vehicle paperwork and documentation.
* Proficient in using CRM systems for lead management and customer tracking.
* Ability to manage multiple customer inquiries and sales processes concurrently.
General:
* Full UK driving license with a clean driving record.
Job Types: Full-time, Permanent
Pay: From £30,000.00 per year
Ability to commute/relocate:
* Loughborough LE12 6XB: reliably commute or plan to relocate before starting work (required)
Experience:
* Direct sales: 2 years (required)
Work authorisation:
* United Kingdom (required)
Work Location: In person