Join to apply for the Outreach Link-Building Specialist role at Receptional
We are looking for a new Outreach Link-Building Specialist to join our award-winning Team, based in Bedford. This position can be either remote or hybrid (3 days in the office, 2 days working from home) depending on the successful candidate’s location.
Description
Recently Named Winners of the Best Agency to Work for (Medium) at the UK Culture Awards
* Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
* SBC Marketing & Services Provider of the Year 2022
* Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
* Best PPC Campaign (Large) at the 2024 UK Search Awards
* Our Head of Paid Media won Rising Star at the 2024 UK Search Awards
About Us
Receptional are an industry leading, multi award-winning team of creative and digital marketers specializing within the iGaming space. We work with well‑known brands across the UK, Europe and North America, providing a range of services from one‑off projects to multi‑channel campaigns.
We hire diverse people with potential and enable them to flourish with training and progression. This is a company where you can build a career and we are long‑term focused, rewarding great performance with clearly defined career progression paths.
Work/life balance is of utmost importance; we provide a supportive and collaborative environment to enable you to reach your full potential.
About the Role
The Outreach Specialist plays a key role within the Outreach team, delivering strategic link building activity that supports client SEO objectives. It involves developing and executing outreach campaigns, securing high‑quality backlinks, and managing relationships with publishers and webmasters across various industries, with a particular focus on the iGaming sector.
The role also involves taking ownership of client accounts, reporting on performance, and contributing to strategic planning. The Outreach Specialist mentors junior team members and supports the agency’s broader marketing and growth initiatives.
Clients are located across the world, and teams with client‑ownership have the opportunity to travel as part of their roles.
Key Responsibilities
* Conduct in‑depth research to develop and deliver ongoing strategic link building plans that maximise ROI.
* Source relevant publications and websites aligned with client needs.
* Contribute and develop strategic outreach campaigns to secure placements across a variety of outlets and locations.
* Use negotiation skills to secure placements within parameters.
* Continuously monitor and analyse campaign performance, optimising strategies for maximum success.
* Provide ongoing guidance and support to your direct report, helping them achieve their weekly and monthly goals.
* Foster a collaborative and transparent environment, conducting regular one‑on‑one meetings and setting SMART goals for development.
* Participate in performance reviews and provide constructive feedback to help your team member reach their full potential.
* Champion open communication and keep other team members informed of progress and any roadblocks.
* Take ownership of assigned client accounts, ensuring we deliver on outreach objectives within the designated timeframe.
* Partner with Client Services to understand client requirements.
* Provide transparent updates throughout the month, keeping all stakeholders informed of progress and potential challenges.
* Analyse link metrics and ensure placements meet client needs, proactively communicating every step of the way.
* Actively participate in both team and client meetings, presenting insights, demonstrating your expertise, and addressing any questions or concerns.
* Involvement in Strategy Sessions & KAM Planning sessions for allocated clients, understanding and contributing to outreach strategies and opportunities.
* Contribute time each month to any assigned agency marketing plan and growth team activities e.g. newsletters, blog posts, client development plans.
Key Performance Indicators (KPIs)
* Link diversity: Ensuring that the target is met for the number of new sites found each month.
* Deadline adherence: All deliverables are on time for both soft and hard deadlines.
* Outreach effectiveness & success: Maintaining a successful open rate, testing outreach techniques to secure link placements, and demonstrating success of live links from outreach activity.
Skills Knowledge and Expertise
Essential Skills:
* At least 1 year’s experience within off‑page (link building).
* A knack for crafting compelling and persuasive written communication.
* Proficiency in using outreach/SEO tools (e.g., Buzzstream or Ahrefs).
* A data‑driven mindset with the ability to establish and track measurable goals.
* Outstanding attention to detail and exceptional organisational skills.
* Previous agency experience and ability to present and communicate to relevant stakeholders.
* Familiarity with AI (Artificial Intelligence) tools (a plus!)
Desirable Skills:
* Experience in digital PR campaigns.
* Experience in SEO or content production/optimisation.
* Line management experience.
Benefits
We know every agency says “free fruit and beer.” (We’ve got that too, by the way.) Our benefits are built around something more meaningful: our five core values.
Transparent
* Weekly all‑agency meetings to keep you in the loop.
* Company‑wide quarterly business reviews.
* A clear pay framework and role progression through our skills matrix.
* Yearly appraisals and weekly 1‑2‑1s.
* Profit‑related bonuses paid twice a year, split equally across the team.
Forward‑Thinking
* Access to Mental Health first aiders.
* 6 paid‑for counselling sessions per year.
* Annual health checks and flu jabs.
* Enhanced maternity & paternity pay.
* Work abroad policy.
* Strong employer pension contributions.
* Generous employer pension contributions, with enhanced rates for senior staff.
Dynamic
* Hybrid working (3 days in the office, 2 days from home).
* 25 days holiday, plus an extra day each year of service (up to 30 days).
* A modern Bedford HQ with table tennis, darts, and space to think.
* Your birthday off.
* Cycle‑to‑work scheme.
* Monthly rewards recognising those going above and beyond.
Collaborative
* Quarterly focus groups – your voice shapes how we work.
* Whole‑team away days (think axe throwing, canoeing, falconry…).
* Team fundraising for our charity of the year.
* Volunteering policy with 2 paid days off a year to support causes you care about.
* Celebrations and cultural activities.
Curious
* A dedicated Training Academy with 40+ hours of learning a year.
* Access to Industry events.
* Peer mentoring, knowledge‑sharing and personal development planning.
* A culture that encourages “why?” and “what if?”.
Seniority level
Associate
Employment type
Full‑time
Job function
Other
Industries
Advertising Services
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