Brand Manager
Function: Marketing Location:
London, LND, GB
Work Arrangement: Hybrid
Position Title: Brand Manager Retail Hair UK
Location: Hybrid - Wimbledon (2 days per week)
Reports to: Head of Marketing Retail Hair UK
Direct Reports:
Scope: UK Retail Hair
ABOUT THE WELLA COMPANY
Together, WEenable individuals to look, feel, and be their true selves.
THE ROLE
We are looking for a Brand Manager to join the dynamic marketing team working on the Retail Hair (RH) brands. This role involves building ground-breaking campaigns and bringing bold ideas to life. Reporting to the Associate Director of Marketing, you will have full ownership of selected brands within our Retail Hair portfolio in the UK.
To succeed, you’ll need to demonstrate a challenger brand mentality, relentlessly drive understanding of the UK consumer and shopper, and make your love for our brands infectious. Your work and commitment will help us achieve our sales, profit, and market share objectives.
KEY RESPONSIBILITIES
To succeed, you’ll need to demonstrate a challenger brand mentality, relentlessly drive understanding of the UK consumer and shopper, and make your love for our brands infectious. Your work and commitment will help us achieve our sales, profit, and market share objectives.
1. Brand Strategy and Management
1. Set the local vision for your brand initiative, aligned with global strategy and local market requirements.
2. Take full ownership of brand projects, including growth-driving recommendations across media planning, in-store activation, and breakthrough digital activation.
3. Lead the execution of core brand annual support and NPD launches.
4. Collaborate effectively with cross-functional teams—including Sales, Digital, Finance, and Supply—to drive productivity, ensure seamless execution, and meet KPIs.
5. Ensure Sales, Supply, and agency teams are set up for success to deliver against sales and profit targets.
6. Stay informed on key trends in media, retail media, and the in-store landscape.
7. Influence global brand teams to deliver mid- and long-term plans for UK success.
8. Contribute to internal meetings, brand reviews, and campaign planning sessions.
9. Influence senior stakeholders with clear, compelling recommendations and performance updates.
2. Brand & Asset Development
10. Own the creation and adaptation of brand assets across all touchpoints, ensuring consistency and excellence.
11. Develop Pencil A mastery, championing agile content creation and optimisation to drive performance.
12. Collaborate with the content lead and channel teams to deliver high-impact, channel-relevant assets.
3. Media Planning & ROI Focus
13. Lead annual and tactical briefings, aligning with commercial goals and ensuring strong ROI across channels.
14. Balance investment across paid, owned, earned, and performance media, optimising for short-term results and long-term brand equity.
15. Partner with media and retail media teams to ensure plans are data-driven and responsive.
4. Consumer & Category Insight Partnership
16. Work closely with the CCI team to brief and interpret insights for fast, informed decision-making.
17. Translate consumer trends and data into actionable strategies and innovation opportunities.
5. Innovation & NPD Leadership
18. Drive NPD gate management, ensuring robust processes and timely delivery.
19. Lead development of full P&L business cases, collaborating with Category, CCI, SRM, Finance, Supply, and Sales teams.
20. Champion consumer-first innovation grounded in insight and market opportunity.
6. Customer Engagement
21. Collaborate with Sales and Trade Marketing teams to delight and excite customers, build strategic partnerships, and secure product listings.
22. Partner with key customers to activate their digital platforms and drive product trial and conversion.
7. Analysis
23. Provide regular analysis and reporting of business performance data (sell-in, sell-out, consumer panel), competitor tracking, and EPOS.
24. Recommend actions that drive future brand growth.
8. Digital & Influencer Marketing
25. Collaborate with the Comms team to activate influencer, social, and PR strategies.
26. Work with the Ecom/Retail media lead to build a digital ecosystem and always-on plans, including NPD/initiative-specific activations.
9. Finance
27. Demonstrate mastery of your brands’ P&L, identifying opportunities to drive top and bottom line growth.
28. Manage the full A&CP budget for your brands, monitoring and communicating spend in line with agreed levels.
ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS
We are looking for a self-motivated individual with energy, enthusiasm, and strong stakeholder management skills. You should have a passion for brand building and beauty—especially hair categories. You thrive on owning projects and driving them forward, ensuring the UK market is recognised for best-in-class execution.
You live and breathe Wella’s values: committed, collaborative, creative, connected, and courageous. You excel at storytelling, engaging communication, and gaining cross-functional buy-in.
29. Requirements:
30. Degree in a related discipline or equivalent.
31. Minimum 3 years of marketing experience at ABM/BM level within FMCG—preferably Health & Beauty.
32. Working knowledge of digital marketing.
33. Strong understanding of brand management in a retail environment.
34. Commercial acumen and a proactive attitude.
35. Persuasive presentation skills.
36. Ability to prioritise and meet deadlines independently.
37. Ownership mindset with problem-solving initiative.
38. Analytical skills and experience interpreting data.
39. Strong relationship-building skills; a true team player.
40. Excellent PC skills, especially in Microsoft Excel, Word, and PowerPoint.
WHAT WE OFFER
41. 25 days holiday + additional day off for your birthday (not including bank holidays)
42. 3 days’ personal leave for your own signification life events
43. 2 paid days off for volunteering/charity work
44. Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
45. Optional Family Private Medical Insurance Cover
46. Income Protection
47. Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
48. Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
49. EAP (Employee Assistance Program)
50. Enhanced maternity, paternity, and adoption leave
51. Gym Benefits
52. Eye Tests
53. WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
54. Workplace/Nursery Benefits
55. 4 weeks working remotely abroad
56. Early Friday Finish during Summer