The Customer Advocacy Specialist will work with Rapid7’s Customer Marketing team to build and implement a world-class customer advocacy program. In this role, your focus will be on managing a database of customer references. To accomplish this, you’ll work closely with internal teams and directly with customers to generate acts of advocacy, including customer stories, review site generation, and direct references.
About the Team
Rapid7’s Customer Excellence Team is responsible for building insights, customer knowledge, and marketing programs that help Rapid7’s customers get value from our products and services. The Customer Marketing team is highly focused on customer engagement programs that promote customer engagement and retention, increase customer expansion and drive loyalty within our customer base.
As a Customer Marketing Advocacy Specialist, your primary responsibility will be to work with Rapid7’s Customer Marketing team to build and implement a world-class customer advocacy program.Specifically, your focus will be to:
1. Manage customer reference database and utilization of reference tool by Go-To-Customer teams.
2. Assist in internal and external outreach for customer stories, inclusive of case studies, testimonials and quotes.
3. Generate customer reviews on review sites and for analyst needs.
4. Partner with Go-to-Customer teams to generate new advocates.
5. Organize report results of advocacy insights and results.
6. Act as an evangelist for the customer, and advocate for a customer-first mindset
The skills and qualities you’ll bring include:
Role-Specific Skills
7. Minimum of 3 years of professional experience in marketing, with a strong track record of driving customer engagement initiatives
8. Proven experience in B2B marketing, preferably within the technology or SaaS industry
9. Excellent written and verbal communication skills, with experience crafting compelling customer stories and messaging
10. Deep customer focus with the ability to build trust, understand customer needs, and foster long-term advocacy
Critical Core Skills & Behaviors
11. Customer-Centric Mindset: Demonstrates a strong orientation toward customer satisfaction, consistently advocating for customer needs and experiences across all initiatives.
12. Collaborative Team Player: Proven ability to build and maintain effective cross-functional relationships with teams across Sales, Marketing, and Customer Success to drive shared goals.
13. High Emotional Intelligence: Skilled at empathizing with customers, building trust, and nurturing long-term relationships that foster loyalty and advocacy
14. Strong Communication Skills: Exceptional verbal and written communication abilities, with experience in customer outreach, storytelling, and content generation.
15. Relationship Builder: Adept at developing and sustaining meaningful connections with both internal stakeholders and external customers to create advocacy opportunities.
16. Proactive and Results-Driven: Takes initiative in driving customer advocacy efforts, with a strong focus on executing tasks independently and reporting measurable outcomes.
17. Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success.
We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.
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