Sales & Marketing Executive – Xcelerate with Edgbaston
Salary: £35,000 + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.
Role Purpose: The Sales and Marketing Executive supports the development and execution of marketing strategies and communication plans that enhance Xcelerate’s brand image, promote our products or services, and effectively communicate with our target audience. The role involves a combination of creative, strategic, and analytical responsibilities targeting B2C & B2B audiences.
Person Specification
* Experience: Proven experience (2 years) in a similar marketing and communications management role. Track record of successfully developing and implementing integrated sales and marketing strategies. Experience in both traditional and digital marketing channels.
* Financially astute: understands complex finance models and accounting processes.
* Knowledge: In-depth knowledge of marketing principles and best practices. Familiarity with the latest trends and technologies in marketing and communications. Understanding of branding, public relations, and media relations.
* Strategic Abilities: Ability to develop and execute strategic marketing plans aligned with organisational objectives. Strong analytical skills to assess the effectiveness of marketing initiatives and make data-driven decisions. Capacity to think strategically and contribute to overall business planning.
* Planned and methodical: displays the ability to be planned and methodical in their approach, with an objective and considered point of view.
* Stakeholder engagement: ability to work with numerous stakeholders.
* Teamwork: Demonstrate teamwork skills with the ability to inspire a team. Strong interpersonal skills with the ability to build and maintain relationships.
* Creativity: Creative mindset with the ability to develop compelling and innovative marketing campaigns. Experience in creating engaging content for various platforms and audiences.
* Adaptability: Ability to adapt to a dynamic and fast-paced work environment. Willingness to stay updated on industry trends and incorporate new ideas into marketing strategies.
* Results Orientation: Proven track record of achieving marketing and sales goals and targets. Results-driven with a focus on measuring and improving the return on investment (ROI) of marketing activities.
* Problem-Solving Skills: Strong problem-solving and decision-making skills, especially in challenging or crisis situations.
* Ethical Conduct: Adherence to ethical standards in marketing and communications.
* Skills: Excellent written and verbal communication skills. Strong project management skills with the ability to manage multiple campaigns simultaneously. Proficient in digital marketing tools and platforms. Solid understanding of market research and data analysis. Creative thinking and the ability to generate innovative ideas.
Key Responsibilities
Strategic Planning
* Collaboration – frequent liaison with the Director of Skills & Early Careers to agree strategy and direction, developing and monitoring tactical plans.
* Structured Approach – ensure all activities have a clear purpose and measurable outcomes, with a disciplined and pacey approach.
* Lead and manage the skills & learning hub specific Marketing strategy and Communication Plan to increase efficiency and performance across the business.
* Review delivery of the strategy within department heads, identify impact of tactical venue business plans and suggest amendments to ensure they achieve agreed objectives.
* Brand Management – develop and maintain a strong and consistent brand identity, aligning marketing efforts with overall organisational goals.
* Marketing and sales strategy – contribute to the development of marketing strategies aligned with organisational goals and execute marketing plans to achieve lead generation, customer acquisition, and revenue growth.
* Market Research – conduct market research to identify trends, competitor activities, and opportunities. Use data-driven insights to inform strategies.
* Analytics and Reporting – monitor and analyse marketing performance metrics. Generate reports to evaluate effectiveness of campaigns and recommend improvements.
* Budget Management – manage marketing budgets efficiently to achieve maximum ROI.
Creative Execution
* Content Creation – create engaging and compelling content for various channels, ensuring it aligns with brand messaging.
* Campaign Development and Execution – create and implement marketing campaigns across various channels, overseeing the lifecycle from planning to performance analysis.
* Copywriting – craft compelling and engaging content for marketing collateral, advertisements, website content, and social media posts.
* Digital Marketing – implement and manage digital marketing campaigns, including SEO, PPC, and email marketing, analysing performance and optimising strategies.
Effective Communication
* Internal Communication – ensure effective communication within the organisation, conveying key messages to employees.
* Collaboration – work with cross-functional teams, including Venue sales, LVP, KP, product development, and customer experience.
* Media and Public Relations – manage relationships with local media outlets and stakeholders, support development and distribution of press releases and articles.
* Compliance – ensure all marketing and communication activities comply with relevant laws and regulations.
People
* Culture – work closely with the senior management team to develop and sustain a high level of team energy and engagement.
* Communications – ensure effective team communication flows in all directions throughout the venue.
* Reward and Recognise – recognise and celebrate success.
Health, Safety & Environment (HSE)
* Maintain a safe and compliant working environment by enforcing health and safety regulations and best practices.
* Take personal responsibility for own health and safety and that of others.
* Comply with all Compass and Levy Health and Safety documents and legislation.
* Attend and comply with any required training for Health and Safety, Food Safety, etc.
As part of Compass you'll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development at one of the UK's biggest businesses.
Job Reference: com/3110/41505001/52772283/R/SU #Levy UK
Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive – because diversity is our strength!
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