My client is a long-standing and trusted provider of large-scale, international networking events, memberships and news covering the complete digital infrastructure ecosystem. New role has been created for an experienced Event Director.
Role Summary:
The Event Director leads the end-to-end strategy and delivery of 1–2 strategically significant events, driving commercial performance, align all functions around a coherent event vision. You will manage and mentor a team of producers and work cross-functionally with content, marketing, operations, and sales leaders to deliver world-class event experiences.
Events Leadership & Strategy
* Lead product strategy for a defined event within the portfolio.
* Conduct extensive research, analyse data, competitive landscapes, addressable market, identifying trends and opportunities
* Translate portfolio objectives into actionable plans for each event — including value proposition, audience growth, feature innovation, and brand positioning.
* Shape the overall roadmap and identify new opportunities for event launches.
Commercial & Performance Ownership
* Work with commercial and marketing leads to define pricing, sponsorship packaging, and strategies
* Track performance metrics
* Project manage the full delivery of your events. Inspire and influence your project team to work towards the same targets, objectives and milestones
* Secure key speakers from the digital infrastructure landscape
* Identify and form key partnerships with influential stakeholders
* Identify and pilot new product features — such as advisory councils, awards, innovation showcases, and digital matchmaking tools.
* Conduct ongoing market analysis to track industry trends, and audience needs.
* Create segmented engagement strategies and adapt content to cross-channel campaigns
* Originate and curate high quality content to fuel marketing campaigns
* Lead and mentor senior conference producers, providing mentoring, development.
* Foster a high-performance culture focused on collaboration, commercial accountability.
* Work closely with Content, Marketing, Operations, and Sales leaders to define strategy
Experience Required
* 8+ years’ experience in B2B events, media, or community-led businesses, including 4+ years in a large-scale event leadership position.
* Proven success of leading 3000+ person events.
* Proven ability to grow event brands commercially and strategically.
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