About Us
Green Ginger Digital is a thriving Performance Marketing agency located in the heart of Beverley, East Yorkshire. We specialise in helping ambitious businesses grow by connecting them with the right customers, time and again.
As a small but dynamic team, we deliver big results for our clients, offering services such as PPC, SEO, and strategic consultancy. We take pride in fostering a kind, collaborative and passionate work environment where every team member can thrive and contribute to our shared success.
We are looking for a talented Senior Paid Media Strategist to join our growing team and drive impactful strategies across our client base.
Key Responsibilities
Campaign Support
* Assist in setting up and optimising Paid campaigns across Google Ads, Microsoft Ads and Meta.
* Demonstrate understanding of Google Shopping and how to enrich and enhance a feed to aid performance
* Conduct keyword research to build a clear campaign structure across Google Ads, aligned to the goals of the business.
* Demonstrate copywriting skills for ads and extensions mirroring client TOV.
* Support A/B testing efforts for ad creatives and other initiatives.
* Confidently carry out Business as Usual (BAU) tasks to best practice monitoring the impact on performance.
* Proactively contribute to quarterly plan development using learnings from data and business-as-usual observations.
* Assist in monitoring account budgets to ensure accurate spend, escalating any large changes to senior team members.
Performance Analysis
* Track and report on key performance metrics that allign to the clients goals.
* Help create client-facing reports, providing insights and recommendations with a right-first-time attitude.
* Contribute to calls and F2F meetings demonstrating clear knowledge and understanding of the client.
* Proactively problem solve and escalate any challenges to team members
* Support with ad hoc reporting and data analysis.
Innovation and Learning
* Stay informed about industry updates and best practices.
* Participate in training sessions and team discussions to develop skills.
* Proactively share with the team and update clients on testing results.
* Creation of process documents to support training hub development and best practice process
Job Requirements
* Experience:
1 years in Paid Search or an equivalent Digital Marketing role, ideally in an agency environment. or a recent university graduate.
* Data-Driven Mindset:
Strong analytical skills and attention to detail.
* Communication:
Ability to explain campaign performance and strategies clearly to clients.
* Organisational Skills:
Strong attention to detail and ability to manage multiple clients simultaneously.
Benefits
* A dynamic and varied role — no two days will be the same.
* Competitive salary based on experience with clear progression routes.
* 31 days of holiday, including bank holidays
* Plus 1 day off for your birthday and an extra holiday when you have worked 2 years
* Support and funding to gain industry-recognised qualifications.
* A challenging but rewarding team environment with a focus on collaboration and growth.