Brand Manager Company: Healthcare Supplier
A leading provider of medical products is seeking a Brand Manager to develop and execute brand strategies that drive growth, awareness, and customer engagement. As a key player within the healthcare division, the Brand Manager will oversee branding, market positioning, promotional campaigns, customer insights, and brand guidelines, ensuring alignment with growth objectives.
Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen the company's market position within the primary care sector.
Marketing Campaigns: Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events). Manage a rolling 12-month marketing calendar.
Market Research & Insights: Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
Stakeholder Collaboration: Work closely with cross-functional teams including sales, category, and regulatory teams to ensure brand and campaign alignment.
Brand Consistency: Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing brand guidelines.
Customer Engagement: Develop and manage customer retention and engagement strategies through digital and offline channels.
Performance Tracking: Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed.
Budget Management: Oversee brand marketing budget, ensuring cost-effective campaign execution.
Build relationships and leverage synergies across the wider marketing community.
Bachelor’s degree in marketing, business, or a related field, or substantial suitable experience.
Proven experience in brand management
Strong understanding of branding, marketing strategies, and digital engagement.
Ability to analyse data and translate insights into actionable strategies.
Excellent communication and project management skills.
Knowledge of regulatory considerations in healthcare marketing is a plus.