Role: Product & Community Liaison
Location: Hybrid remote in London SE1 7TY
Salary: £26,000 - £30,000 per annum
Hours: Full time
Experience: Entry level
alterego world
alterego is the UK’s most exciting and fastest-growing cottage cheese challenger brand. We are building a category-defining presence across social, retail, and culture to completely reshape what cottage cheese is and who it’s for.
alterego at its heart is confusingly good.
It is both a nutritional powerhouse, packed with protein, live cultures for gut health and 100% natural ingredients (just 4) AND delicious, rich and creamy. It takes the cheat out of treat. It is 100% British made, from grass-fed cows.
We launched straight into Sainsbury’s nationwide in September, and we have BIG plans to scale over the next 12 months.
We’re now looking for a bold and enthusiastic Product and Community Liaison to take alterego by the horns and push it beyond the shelf and social feed.
You’ll lock in standout brand partnerships, create real-life moments our community wants to be part of, and get our product into the right hands, in the places that matter, all while helping us build the largest community of cottage cheese lovers in the world.
The mission
Shape the future of an iconic brand.
You’ll be our second full-time hire at alterego, but every bit as foundational. This is your chance to shape what we become, make your mark early, and play a defining role in our success.
Core responsibilities
You’ll play a key role in shaping and delivering bold brand partnerships and in-person activations.
From pitching big ideas and starting the right conversations, through to bringing them to life on the ground and owning the moment on the day, you’ll create real-life experiences that build a community people genuinely want in on.
* Support in identifying new opportunities and developing partnerships that move the brand forward.
* Build and nurture strong relationships with brand partners, supporting as a key point of contact throughout.
* Support the planning of real-world activations, contributing ideas and helping shape concepts across street sampling, pop-ups and collaborations.
* Take ownership of executing activations on the ground, ensuring every detail is delivered seamlessly and to a high standard.
* Help bring partnership ideas to life, contributing to experiences people genuinely want to be part of.
* Lead on-the-day delivery, making sure everything runs smoothly and feels unmistakably alterego.
* Get our product into people’s hands, owning sampling activity end-to-end and ensuring every interaction leaves a lasting impression.
* Represent alterego in the real world with energy, confidence and personality across all activations.
* Champion the product and bring the brand to life in every interaction.
* Embody our tone of voice in everything you do, both online and offline.
* Track performance, gather insights and share learnings with the wider team to help shape future campaigns and activations.
Your skills
Must-haves
* Proactive and takes initiative
* Highly self-sufficient
* Thrives in challenger-brand energy: fast-moving, experimental, and not afraid to back bold ideas
* Problem-solving mindset
* Confident reaching out to brands directly, nurturing in person and online conversations
* Comfortable putting yourself out there, from approaching strangers at events to representing the brand on camera
* Thrive in both the planning and the doing
* Able to manage multiple projects, timelines and moving parts at once
Nice-to-haves
* Exposure to food, FMCG, wellness or DTC brands (through work, uni or personal projects)
* Experience in events, activations, sampling or customer-facing roles
* Experience in fast-paced environments (hospitality, retail, start-ups, etc.)
* A strong interest in brands, culture and what’s trending
* Understand what makes a partnership commercially successful
* Open to a new cottage cheese obsession
Your Character
* FULL of energy
* Sociable
* Confident
* Creative
* Positive
* Resourceful
* Collaborative
* Reliable
* Positive (again!)
In return…
* Opportunity to build one of the UK’s most disruptive food brands
* Ownership and autonomy far beyond a typical entry level role
* The chance to bring the alterego universe to life
* A front-row seat in a fast-scaling startup
Save cottage cheese. Save the world.