Lead Creative Strategist – Be the Voice and Vision Behind a Regional Brand (London / Remote) About BJAK BJAK is Southeast Asia’s largest digital insurance platform. Headquartered in Malaysia with operations across the region, we help millions of users access affordable financial protection. Through automation, AI, and intelligent systems, we simplify complex financial services, making them faster, more accessible, and inclusive. Join us from London (remote-friendly) and help shape the creative strategy for a leading digital fintech platform. The Role The Lead Creative Strategist is a highly hands-on role focused on driving user acquisition and engagement through high-performing digital content. You will research market trends, develop data-informed campaign concepts, and translate those ideas into effective digital assets — specifically high-volume videos and short-form media — to achieve measurable growth targets. What You Will Do Write and develop well-researched campaign and brand plans including brand voice, messaging, style, and architecture. Lead creative discovery by analyzing market campaigns, social trends, and user behavior to identify winning messaging angles. Develop strategic campaign concepts that translate business objectives and research insights into actionable blueprints for digital content. Translate concepts into executable digital content, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance media assets. Partner with internal teams to analyze content performance data (e.g., CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency. Ensure all content aligns with BJAK’s brand voice and visual quality while pushing creative boundaries across digital channels. The Right Fit Has 4–6 years in a hands-on creative strategy role, focusing on performance creative, digital content development, or campaign strategy within high-growth B2C brands or agencies. Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first creative assets. Expertise in digital content production workflows, including scripting, storyboarding, overseeing editing, and delivering optimized assets. Proven ability to use data and campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts. Proficiency with design tools and video production/editing software. Strong project management skills and ability to manage complex cross-functional and external workflows. Our Team & Culture Lean, high-output team that moves fast and expects the same from each other. Results, speed, and responsibility matter more than titles. Everyone contributes meaningfully, thinks like an owner, and raises the bar. We value clarity, execution, and constant iteration. If you thrive in a startup-like environment where ideas move fast, decisions are data-driven, and your work truly matters, you’ll feel right at home here. Why Join Us Lead the creative vision for one of Southeast Asia’s fastest-growing fintech platforms. Collaborate directly with leadership and own brand strategy end-to-end. Be part of a high-performance team that values ownership, speed, and smart execution. Fast career growth and the opportunity to shape how millions experience BJAK. Competitive compensation, flat hierarchy, and zero-politics culture. Remote work flexibility from London.