Job Role: Head of Sales Location: Hybrid/Cardiff office days per week Salary: up to £60,000 per annum DoE plus up to 20% commission Contract Type: Permanent, full time What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Additional Holiday Purchase, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources Why do we want you? At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “ apply ”! Main Purpose of the Role: The Head of Sales will implement and execute strategic plans, optimise sales processes, drive team performance, and ensure strong alignment across sales, marketing, and service delivery functions. This role is integral to achieving business goals and maintaining high client satisfaction across all sales channels. Key Responsibilities Strategic Sales Leadership & Execution Lead, develop, and mentor the sales team across several functions (outbound, new business and account management) Execute the sales strategy, ensuring alignment with business goals Set and monitor KPIs, fostering a culture of high performance and continuous improvement Performance Management & Sales Process Optimisation Ensure best practices are followed and CRM (HubSpot) is maintained to a high standard Optimise sales processes for lead qualification, pipeline management, and opportunity closing Provide coaching and feedback to improve team performance, engagement, and revenue Client Relationship & Account Management Manage and grow key client relationships, focusing on retention and long-term partnerships Deliver tailored solutions to meet client needs and identify upsell/cross-sell opportunities Collaborate with account managers and service delivery teams for smooth onboarding and client experience Commercial Insights & Reporting Maintain accurate sales forecasting and KPI reporting Present insights on client needs, market trends, and performance to senior leadership Provide input to the commercial roadmap based on sales feedback and market trends Cross-Functional Collaboration Work closely with marketing, CRM, and service delivery teams to align strategies Provide feedback on campaigns, client communications, and service offerings Ensure smooth execution across business units and strong inter-departmental collaboration What’s the Best Thing About This Role? You will have the opportunity to shape the future of the sales function and drive significant commercial impact while developing a high-performing team. The role allows you to work cross-functionally with marketing, CRM, and service delivery, giving visibility across the entire customer journey and enabling you to contribute directly to the company’s strategic direction. What’s the Most Challenging Thing About This Role? Balancing strategic leadership with the day-to-day management of a diverse sales team can be demanding. You will need to ensure alignment across multiple departments, maintain high standards across all sales processes, and consistently achieve ambitious growth targets, requiring resilience, adaptability, and strong decision-making. We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes To be successful in this role, you must have: Strategic & Commercial Acumen Experience in scaling sales operations in a high-growth / start-up environment. Commercial mindset with the ability to identify new revenue opportunities and partnerships. We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment. About us Astutis Ltd is a leading provider of Health, Safety, and Environmental training and consultancy solutions. As part of Wilmington plc, we combine technical expertise with digital innovation to deliver exceptional learning experiences and customer outcomes. Our mission is to empower organisations and individuals worldwide to create safer, smarter, and more sustainable workplaces. Find What You’re Looking For We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards. Click on “APPLY” today! The Legal Bit! The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. *Please note that this role may remain advertised until an offer of employment has been made. LI-Hybrid