Overview
Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided)
1 week ago Be among the first 25 applicants
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of hotels, flights, activities, and more. Based in Asia and part of Booking Holdings, our employees foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership to enhance the experience for our customers.
Responsibilities
* Spearhead the development, execution, and optimization strategy for growing Agoda\'s new and emerging marketing channels
* Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
* Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
* Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
* Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
What you’ll need to succeed
* Extensive Experience: 3-5 years in a Data Analyst role or in projects involving big data — preferably in tech, e-commerce, or digital marketing. Bachelor’s degree in Computer Science/Statistics/Math/Engineering or Economics and Finance is a plus
* Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. Proficient in business intelligence tools and data warehousing (e.g., SQL, Tableau, MS Excel)
* Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion and navigate the organization to gather information and implement solutions
* Strong Communication Skills: Exceptional writing and verbal abilities, with proficiency in creating impactful and visually appealing presentations
* Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with strong commercial acumen
Nice to have
* Experience in digital or social media marketing
* Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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