We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs.
Your day-to-day activities will include:
1. Supperting the marketing and communication needs of our pubs via a new CRM programme and data collection.
2. Management of online review platforms and our centralised resource website.
3. upporting the creative requirements of Pub Marketing Manager for digital display media and social media use.
4. Supporting and drafting regular campaigns to consumer databas and developing and building on this consumer database
5. Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events, our beers and local tactical promotions.
6. Utilising our CRM platform to manage data health and segmentation.
7. Developing and drafting regular campaigns to pub businesses to support usage of above website resource centre and general communications with pub businesses
8. Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for our central resource centre website to support pub businesses
9. Copywriting for a multitude of purposes including articles, guides and web pages
10. Building new content on resource centre using WordPress (coding experience not required)
11. Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics.
12. Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic
13. Supporting implementation and training of Reputation.com with pub businesses
14. Offering remote support to both Pub Marketing Manager and pub operators on developing success with Reputation.com
15. Creation of key creative assets for digital display media and social media
16. Supporting Pub Marketing Manager on ad-hoc tasks and projects
Who are we looking for someone who:
17. Is creative and innovative with a passion for new concepts and ideas
18. Demonstrates our values of warm hospitality, innovation, eye for detail and craftsmanship in everything you do.
19. A quick learner and eager to understand new systems
20. Understands marketing concepts, focussed on engagement of pub consumer and pub operator
21. Knowledgeable on and able to demonstrate copywriting skills (for print, web and social media)
22. An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills
23. Able to project plan and work to strict deadlines
Expieriece required:
24. Must be able to demonstrate CRM experience and end-to-end implementation
25. Experience of working with customers, be engaging with a bright and positive approach
26. Will have experience in a marketing role preferably running email marketing campaigns
27. Basic understanding of GDPR
28. Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point);
29. Will have experience of working with systems such as Canva, Adobe and Wordpress.
In return, we are offering a rewarding role with scope for career progression along with;
30. A fun environment where you will receive the training and support to develop and progress
31. Stream – the ability to access up to 40% of your wages as you earn them
32. Free parking onsite
33. Health cash plan with access to discounted high street perks
34. 33 days holiday
35. Employee Assistance Programme
36. Enhanced maternity and paternity pay
37. Apprenticeships available
38. Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country
39. Pension & Life assurance
40. Long service awards, including free meals and free stays with your friends or family