Youll report to the Marketing Planning Manager within the Campaigns & Social Marketing Accelerator team.
Responsibilities
* Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.
* Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.
* Triaging new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.
* Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
* Be able to analyse core marketing KPIs and understand content marketing engagement data to integrate learnings into future campaign planning.
* Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
* Work together with Growth Marketing Accelerator team to effectively plan "full funnel" integrated campaign plans to deliver commercial success.
* Ensure high-quality agency briefs are delivered to our agency partners.
* Successful and compliant delivery of campaigns to budget and time.
* Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
* Management of team budgets
Qualifications
* Brand and or product marketing experience for leading consumer brands - experience in planning and managing high value budgets for efficient media and production plans
* A strong technical understanding of a broad range of marketing channels and the media landscape
* Stakeholder management experience influencing and working with senior leaders in organisations
* Excellent communication (written and verbal) and confident presentation skills
* Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result
* A strong eye for detail and consistency
* The ability to work cohesively with colleagues from various disciplines to drive impact, being collaborative and driven.
* A focus on personal development and learning
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