Below is a refined version of the job description for clarity, formatting, and relevancy:
Interim Press Officer at BookTrust, London
Client: Ellwood Atfield
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 1c0b2af0f099
Job Views: 10
Posted: 26.04.2025
Expiry Date: 10.06.2025
Job Description
The position
We are seeking a dynamic Interim Press Officer to generate media buzz around BookTrust, positioning us as the leading organization in children’s reading. The role involves delivering high-quality media coverage that promotes BookTrust’s key messages and enhances our profile positively.
Main Responsibilities include:
* Supporting the Head of Communications & Campaigns in developing and executing BookTrust’s media strategy.
* Creating, delivering, and evaluating media plans for campaigns, programs, and prizes.
* Generating targeted stories and engaging with media outlets and journalists.
* Developing creative hooks and campaign ideas to secure high-quality coverage.
* Monitoring media for relevant conversations and opportunities.
* Drafting comments, opinion pieces, and letters as appropriate.
* Building expertise in consumer and parenting media.
* Pitched stories and ideas to media contacts.
* Gaining in-depth knowledge of BookTrust’s messages, research, and campaigns.
* Collaborating with campaigns, digital, and marketing teams for integrated efforts.
* Creating compelling content for newsletters in partnership with the Children’s Book and Fundraising teams.
* Managing celebrity ambassadors and leveraging opportunities for engagement.
* Maintaining strong relationships with media contacts and external partners.
* Handling media inquiries efficiently and coordinating interviews.
* Drafting press releases, media letters, and articles.
* Producing content for the website, blogs, and marketing materials.
* Researching and sharing weekly briefings on relevant news.
* Ensuring staff are informed of major press activities and messaging.
* Monitoring media coverage and producing reports.
* Managing a media contacts database.
* Representing BookTrust at events and briefing media.
* Acting as a media ambassador for BookTrust.
Required skills and experience:
* Strong creative ability in story idea generation.
* Ability to create profile opportunities aligned with current news.
* Proficiency in social media communication.
* IT skills, including Word and Excel.
* Excellent written and verbal communication skills.
* Relationship management capabilities.
* Significant experience as a journalist or in-house press officer.
* Experience managing media campaigns across various platforms including newspapers, TV, and radio.
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