Harbour Hotels is recruiting a Digital Marketing Manager to
be part of our dynamic head office marketing team. We are offering a full-time
position, based in our bright, open-plan office in Christchurch,
Dorset.
We are looking for someone with experience leading a multi-disciplined
team and good knowledge and experience of performance marketing, ideally for a B2C brand.
What you’ll get up to:
* Working
with the Head of Marketing develop and execute a comprehensive digital
marketing strategy to drive direct bookings, revenue, and brand awareness
across all digital channels.
* Leading
the digital marketing team through campaigns and day-to-day marketing
activities, including:
o Website
content management
o Paid
social advertising
o Paid
search
o Email
marketing and CRM
o Organic
social media
* Managing
Paid Media campaigns (PPC/SEM - Google Ads, Paid Social) to maximise ROAS and
drive qualified traffic.
* Overseeing
SEO strategy to improve organic search rankings, website traffic, and
visibility for key search terms.
* Working
with top photographers, videographers and a design team to create visually
exciting digital content.
* Managing
the brand's presence, content, and engagement strategy across key social
media platforms (Instagram, Facebook, TikTok).
* Planning
and supporting the senior digital marketing executive in executing email
marketing and customer relationship management (CRM) strategies for guest
acquisition, pre-stay communication and post-stay loyalty.
* Using
tools like Google Analytics (GA4) to track, analyse, and report on key
performance indicators (KPIs) like website traffic, conversion rates and
overall campaign ROAS
* Staying
up to date with emerging digital tools and platforms, digital marketing
trends, new technologies, and sharing insights with the rest of the team.
Who you are:
* You
have 5+ years’ experience working on digital marketing campaigns for a B2C
brand – a background in hospitality or travel and tourism marketing is a
plus.
* You
have expertise in core digital marketing platforms (Google Ads, Meta Ads
Manager, GA4, Email/CRM platforms like Salesforce Marketing Cloud/Data
Cloud and CMS platforms such as Umbraco).
* You
have strong analytical skills, commercial acumen, and a creative approach
to consumer engagement.
* You
have excellent project management, communication, and stakeholder
management abilities.
* You may
have already gained experience leading a small team and are looking to
develop your career.
Who are we?
Harbour Hotels is a growing, award-winning lifestyle hospitality brand
in the south of England. We’re bold, youthful and exuberant and we’re not
afraid to try new things and swim against the tide – and our marketing
campaigns reflect this.
Our portfolio spans sensational coastal, country and city locations with
a variety of exciting restaurant concepts and our HarSPA brand.