Marketing Insight Analyst
Up to £55k base + 10% bonus. (*flex)
Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing function.
This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment.
Key duties;
* Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA).
* Analyse datasets from #digital and #offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc),
* Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes.
* Partner with senior stakeholders
* Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.
About you;
* 3+ years' experience in a #campaignanalyst marketing across #digital and #offline channels
* Experience building and maintaining dynamic dashboards using #SQL, #Tableau, Google Data Studio, and #GoogleAnalytics (GA4).
* Strong understanding of cross-channel marketing (digital + ATL) and how these channels interact to drive acquisition and retention.
Up to £55k base + 10% bonus + benefits