Overview
Join to apply for the Head of Marketing role at DX NETWORK SERVICES LIMITED.
DX are a market leading provider of a wide range of delivery services, including parcel freight, secure, courier and logistics services. We provide a wide range of specialist delivery services to both business and residential addresses across the UK and Ireland. We have two divisions, DX Freight and DX Express. Our approach is straight-forward and no-nonsense. Our goal is to Deliver Exactly to our customers’ requirements.
At DX, we are committed to ensuring equality of opportunity for all irrespective of race, gender, disability, belief, sexual orientation, age or socio-economic background.
Job Summary
To be a key player in shaping how DX connects and communicates with its customers and the wider market. Developing a new Marketing Strategy and Leading the implementation of Marketing plans, working closely with the CEO, Head of Sales & Commercial and the MDs on go-to-market initiatives. Also responsible for Proposition Development, Market Intelligence, Bid Management and production of customer proposals, etc. Leading campaigns to reposition the business, raising DX’s profile significantly, and playing a major role in implementing the strategy to accelerate our growth and expand our services and market presence!
Main Responsibilities
* Guardian of the DX brand. Oversee brand positioning and messaging, ensuring that the company’s voice and image are consistent across all marketing channels. This includes developing and maintaining brand guidelines.
* Owning the content, look and feel of our external websites, LinkedIn sites, Wiki, etc.
* Lead the charge on all Marketing activities, via all necessary channels, e.g. digital marketing, campaigns, launches, conferences, white papers, thought leadership, etc. Owning all the tools, e.g. SEO, SEM, email marketing, social media, and content strategy. Responsible for developing and implementing digital campaigns that drive traffic, engagement, and conversions.
* Leading the development of new propositions, targeting capabilities at specific customer sectors and sub-segments. Includes engaging internally and with customers on better articulation of Value Propositions.
* Responsible for managing all Bids and creation of customer proposals, by coordinating input from Sales & BD teams, the Head of Commercial and Solutions Design, etc.
* Analysing digital campaign performance to identify what is working and what is not. Use data-driven insights to optimize campaigns, improve ROI, and stay ahead of digital marketing trends.
* Conducts market analysis and competitor research to gather insights into market trends, customer behaviour, and competitive dynamics. Tailor marketing strategies accordingly to meet customer needs.
* Allocates resources for marketing campaigns and initiatives, monitors ROI, and adjusts spending to achieve best results.
* Report on marketing performance to the ELT, providing insights into the effectiveness of marketing strategies and their impact on business goals.
* Manages relationships with key external partners, such as advertising agencies, vendors, and media outlets to enhance marketing efforts.
Measures
* DX has a clear brand proposition
* Demonstrable revenue and/or profit growth generated by marketing activities
* Comprehensive and robust customer satisfaction information driving corrective action where required
Knowledge, Skills & Experience
* Strong strategic and analytical thinking skills, with ability to see the big picture and attend to detail
* Communication skills: strong verbal communication that builds confidence within internal teams
* Interpersonal skills: excellent relationship-building to work with various teams and guide senior executives on best practice
* Creative skills: ability to devise engaging communication strategies
* Technical skills: use of Adobe suite for content creation; knowledge of Microsoft 365; ability to adapt to new platforms to deliver the best content
* Experience in developing integrated digital marketing strategies that drive traffic, engagement, and conversions
Personal Specification
* Strong leadership qualities to build and develop a high-performing marketing team
* Team-oriented with customer focus to build strategic relationships with stakeholders, customers, suppliers and partners
* Outstanding communication, interpersonal and conceptual thinking skills
* Forward thinker with the ability to develop and deliver long-term plans and strategies
Benefits
* Competitive rates of pay
* Single Bupa Cover
* Holidays: 25 days plus bank holidays
* Company car, laptop, phone
* Pension, Life Assurance and other benefits after a qualifying period
* Excellent opportunities for career progression
Seniority level
* Executive
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries: Truck Transportation
We look forward to hearing from you!
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