ABOUT US:
Wheelbase is one of the UK's leading retailers for premium bicycles, with over 30 years of experience in the industry. We specialise in selling road, mountain, gravel, family and electric bicycles.
Our mission is to provide the highest-quality bikes with exceptional customer service, and we've built a strong reputation for both in-store and online. With three large stores across the North of England and an expanding eCommerce division, we continue to grow and evolve, offering an expansive range of bicycles, parts, clothing, and accessories to cycling enthusiasts across the UK.
WHAT WE ARE LOOKING FOR:
We are currently looking for an outstanding applicant to be the Store Manager at our busy store WHEELBASE North East, Darlington. We are looking for someone with previous retail experience, who isconfident and capable of delivering a first-class retail experience to our valued customers.
As the Store Manager you will provide positive leadership to your team, be sales focused and offer a best-in-class customer experience through great team dynamics, accurate stock control, time management and store merchandising.
YOU WILL BE REQUIRED TO:
* Achieve a best-in-class customer experience and ensure the team delivers exceptional customer service.
* Deliver the WHEELBASE brand ethos and culture of openness, inclusivity, community, and a passion for cycling in your store.
* Strong business acumen with the ability to understand your customers, your target market and how to maximise the profitability of the store.
* Provide a positive working environment for staff and develop employee performance through training and mentoring.
* The store must be merchandised daily following guidance from HQ and always presented to a high standard.
* Responsible for accurate stock control through regular stock takes and record keeping.
* Lead regular store meetings with staff every Tuesday and Saturday.
* Recruiting and overseeing the training of store employees.
* Resolving customer problems and complaints in a diplomatic and solutions focused manner.
* Oversee the Workshop department and Workshop Manager.
* Management of operational requirements like deliveries, staff rotas, cashing up, waste, cleaning and product returns.
* Constantly work towards maintaining defined sales and profit margin targets.
* Report financials and sales information back to head office.
* Attend monthly managers meetings on Teams or off-site.
SKILLS AND INTERESTS:
* Passionate about cycling.
* Ability to lead, be inspirational and enthusiastic.
* Business sense and a sales-orientated personality.
* An excellent communicator and relationship builder.
* Ability to work under pressure in a busy retail environment.
* Meet challenges with a positive attitude.
* Organisational and planning skills.
* General business IT skills.
HOURS: 5 days, 40 hours a week, full time role, including one day on a weekend
SALARY: £30,000+ based on experience
HOLIDAY: 28 days paid holidays, including bank holidays
WHAT WE OFFER:
* A dynamic and passionate team of cyclists and industry professionals.
* Opportunities for growth and development.
* A dynamic and supportive work environment.
* Generous employee discounts on our range of cycling products.
HOW TO APPLY:
If you would like to apply please send a CV and covering letter explaining why you would be an ideal candidate for the role to Please note, due to high volume of applications if you have not heard back from us after 5 days from the closing date please assume your application has been unsuccessful.
CLOSING DATE: 03 October 2025
Job Types: Full-time, Permanent
Pay: From £30,000.00 per year
Benefits:
* Company events
* Cycle to work scheme
* Employee discount
Experience:
* Cycle retail: 2 years (required)
Work Location: In person