Department: Marketing & Communications
Reports to: Head of Marketing
Location: Remote
Employment type: Contract
Job Purpose
Working as an integral part of the Communications & Marketing team, your role as Communications Officer will be to support the team in coordinating communications schedules across digital platforms alongside the production and delivery of content assets – ensuring that it is on brand, consistent and planned in alignment with Women in Data campaigns.
You will need to be able to create strong, visually exciting content that fits within our brand guidelines, which may include but not be limited to graphics, videos and reels and photo editing encouraging engagement that builds brand awareness, drives traffic and fosters both engagement with brand partners and our community.
Key Responsibilities
Messaging, content creation and management
* Develop and create high quality brand aligned content for LinkedIn and Instagram and YouTube, not being shy of the latest trends, technologies and channels.
* Showcase various high-profile partner brands through the social media channels, using creative ways of promoting events, job roles and other key initiatives.
* Write enticing written content and schedule posts - tailoring content for each platform.
* Collaborate with the wider team to ensure consistency of tone, brand identity and messaging.
* Use the channels to conduct basic research around data and tech where appropriate to ensure content is accurate and relatable and using the correct terminology.
* Encouraging interaction with our community, through social-media campaigns, giveaways and new ideas.
* Track and manage the impact of a campaign, proposing ideas for improvement.
Community engagement
* Ensure comments, inboxes and other notifications are responded to in a timely and professional manner.
* Maximise the use of LinkedIn groups, influencers and brand advocates to strengthen the impact of campaigns.
Campaign support & asset development
* Assist in planning and execution of paid social campaigns.
* Create marketing collateral to support the team including information packs, powerpoint decks, email banners and more, where appropriate.
Event support
* Uphold the reputation of Women in Data® at events including conferences, meet-ups and our main Flagship event.
Key performance indicators
* Growth in followers and engagement rates
* Increase in website traffic and conversions from social /third party platforms
* Overall campaign ROI
Preferred/ desirable skills
Essential
* Communication and collaboration
* Content creation
* Passion for equality, diversity and inclusion
* Strong copywriting skills
* Creative thinking
* Time management and prioritisation
* Can work under your own initiative
* Adaptable to dynamic environments
* Analytical skills
* Attention to detail
* Adobe Creative Suite preferred, or equivalent
* Paid social experience
* Social media management experience
Desirable
* Automation flows in CRM
* Understanding of SEO
* Google analytics
* Understanding of data and tech
* Working to defined brand guidelines
* Video skills
* Photography skills
* Microsoft Teams
* Commercial partnerships awareness
Qualifications
This role would be suited towards a graduate in graphic design, communications or marketing. However, a portfolio will be more heavily weighted than qualifications in the job application process, so please do not let this be a barrier to application for self-taught creatives.