About Gridlines:
An ambitious and fast-growing global organisation, Gridlines helps clients make complex financial decisions quickly and with confidence. As specialists in financial modelling, model audits, advisory and training, our work has underpinned more than £130 billion of transactions worldwide.
Our mission is to redefine financial modelling standards with clarity, speed, and insight. As we continue to grow, we’re looking for a talented Content & Digital Marketing Executive to deliver consistent, engaging brand presence and effective marketing activity across our digital channels.
Role purpose:
Role purpose
This role blends content marketing and digital marketing support. You will take ownership of content publishing, employee advocacy coordination, and day-to-day organic social activity, while also helping manage website updates, on-page SEO and reporting. Working closely with the Marketing Director and Digital Marketing Manager, you will be a key player in delivering Gridlines’ commitment to marketing that is high quality, consistent, and discoverable.
Content marketing (approx. 60%)
* Own the organic content calendar in partnership with the Marketing Director
* Create high quality engaging social LinkedIn content
* Format, upload, and publish high-quality content in HubSpot and WordPress
* Create engaging visuals in line with brand guidelines (e.g. Canva) to accompany social posts, newsletters and website content
* Work with the team to consistently publish high quality blog content
* Coordinate employee advocacy activity, including scheduling, providing post templates, and tracking performance
* Maintain brand consistency and tone of voice across all content
* Ensure accessibility best practices in published content
* Coordinate a basic backlink strategy through content partnerships, guest posts, and relationship outreach to support off-page SEO.
Digital marketing (approx. 40%)
* Implement on-page SEO best practice (metadata, headers, alt tags, internal linking)
* Support structured data/schema implementation for future search and LLM discoverability
* Help maintain and update website pages, ensuring good user experience and basic performance standards
* Collaborate with the Digital Marketing Manager on landing pages, forms, and campaign assets
* Support tracking and tagging (working with the Digital Marketing Manager) to enable clear reporting
* Maintain and update performance dashboards (GA4, HubSpot, LinkedIn)
* Coordinate with freelance designers, writers or developers as required
* Maintain a structured, version-controlled marketing knowledge base for case studies, presentations, and brand assets.
Essential skills
* Excellent content writing and editing skills.
* 2–3 years’ experience in a content or digital marketing role
* Degree level / CIM level 6 or equivalent in marketing or digital marketing.
* Familiarity with content publishing in HubSpot, WordPress or similar CMS
* Working knowledge of on-page SEO best practice and SEO tools eg Ahrefs, SEMRush
* Proven experience using social media platforms, especially LinkedIn, for B2B marketing
* Proficient with design tools such as Canva (Adobe an advantage)
* Confident working with performance tools like GA4, HubSpot dashboards
* Commitment to accessibility standards and inclusive content
* Awareness of emerging trends such as generative AI for content
Desirable
* Experience in financial services, professional services or legal sectors - this is a distinct advantage.
* Basic HTML/CSS for formatting and troubleshooting
* Familiarity with integration tools such as Zapier or other no-code automation platforms
* Expertise in community management platform (eg Mighty Networks)
Personal traits
* Strong communicator, both written and verbal
* High attention to detail and commitment to quality
* Self-motivated, able to work independently
* Collaborative and supportive
* Strong organisational skills and ability to prioritise tasks and manage deadlines
What you’ll get
* An opportunity to grow with a respected, international firm
* Remote working
* Supportive, expert team with strong mentorship
* Opportunities for ongoing professional development
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