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Senior modelling lead

Bath
ADLIB
Posted: 1 October
Offer description

Drive proactive modelling that shapes marketing strategy and business growth.
* Lead the evolution of modelling from reactive to strategic and commercially impactful.
* Create models to influence marketing investment decisions across a diversifying product suite.
* Join a business undergoing transformation, with real opportunity to shape the future.

As a Senior Modelling Lead, youll play a role in transforming how modelling informs marketing and commercial decisions. This is a newly redefined role, created to bring deeper accountability, seniority and proactive thinking to a function thats evolving fast, for someone who is keen to hit the ground running.
What youll be doing
Youll take ownership of the Marketing Mix Model and broader economic modelling, ensuring outputs are trusted and used to guide decisions and support stakeholders. Youll translate technical analysis into clear, commercial insight that stakeholders can act on.
Youll proactively identify opportunities for modelling to add value; work closely with marketing and distribution teams to embed modelling into campaign planning, product strategy and performance optimisation and more.
Youll develop predictive behavioural models to support a growing and diversifying product suite, where theyre going from one key product to multiple. Youll help the business move from a single-product mindset to a multi-product, cross-channel strategy helping to bring clarify and new ideas to stakeholders and the team.
What experience youll need to apply
* Strong experience in modelling and predictive analytics, working as a Senior Data Analyst/Scientist or similar
* Ability to relate technical insights to business outcomes
* Experience with Python and SQL
* Experience with MMM or econometrics modelling
* Experience in financial services or similar, ideally in multi-product environments
* Ability to work proactively and independently, spotting where models can support, rather than waiting for requests
* Strong stakeholder engagement and communication skills

What youll get in return for your experience
This Senior Modelling Lead role offers a salary up to £55k, plus a bonus. Youll be based in the Bristol office three days a week. Youll join a collaborative, purpose-led team at a time of transformation, with the chance to shape how modelling drives business decisions.
Whats next?
If youre ready to get involved in a modelling function thats evolving from reactive to strategic, wed love to hear from you. Please apply via the button below or reach out!

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