Job Title: Social Media Manager
Location: London, with travel between Loveday residences
and The 1150 Club, Esher
Company: Loveday & Co
About Loveday
Loveday is the UK’s only senior living Members Club,
delivering the highest standards of clinical excellence and exceptional
hospitality across its distinguished residences in Belgravia, Kensington, Abbey
Road and Esher. Its pioneering new concept, The 1150 Club, redefines recovery
through an unrivalled post-operative and rehabilitative retreat.
The Role
We are seeking an experienced, strategic and hands-on Social
Media Manager to lead and deliver the digital presence for both Loveday and The
1150 Club. This role will define and execute all social media activity —
including strategy, content creation (photography and videography), organic and
paid campaigns, influencer collaborations, scheduling, performance analysis,
competitive monitoring and adoption of the latest platform tools and
innovations.
The ideal candidate will combine creative excellence with
commercial focus, able to independently produce elevated social content while
driving measurable engagement, brand visibility and lead generation. Proven
experience managing luxury brands is essential, with full expertise across
organic, paid, influencer-led and insights-driven social strategy.
Key Responsibilities
Social Media Strategy & Delivery
* Develop
and execute a comprehensive social media strategy across both Loveday and
The 1150 Club, aligned with wider commercial and brand objectives.
* Manage
day-to-day posting and scheduling, ensuring content is timely, relevant
and on-brand.
* Lead
both organic and paid social media campaigns, ensuring complementary
strategies that drive reach, engagement and qualified conversions.
* Act
as brand guardian for visual identity and tone of voice, maintaining a
refined, cohesive and aspirational presence across all channels.
* Plan
and launch social campaigns, promotional moments and micro-strategies
tailored to individual Loveday residences and The 1150 Club.
Content Creation & Community Management
* Plan,
produce and edit engaging photography, video and graphic assets for Facebook,
Instagram, LinkedIn and other digital platforms.
* Build
and manage a structured content calendar to support key marketing
priorities, campaigns and business moments.
* Create
and maintain social story and content templates to ensure brand continuity
and frequency.
* Manage
community interactions, ensuring timely responses aligned with brand tone
and service standards.
* Identify,
brief and manage influencer and creator collaborations, ensuring
relevance, alignment and measurable outcomes.
* Lead
training and guidance sessions with internal teams to ensure understanding
of social media best practice and brand guidelines.
Performance & Reporting
* Deliver
weekly/monthly performance reports with key insights, learnings and
forward-looking recommendations.
* Track
and analyse performance across organic, paid and influencer activity,
optimising for continual improvement.
* Proactively
monitor trends, platform updates and competitor activity to identify
opportunities for innovation and competitive advantage.
Collaboration & Brand Development
* Collaborate
with internal teams across residences to identify strong content stories
and ensure brand consistency across all digital touchpoints.
* Collaborate
with external agencies, creators and partners where relevant to deliver
best-in-class social campaigns.
* Ensure
all output reflects the refined and elegant tone synonymous with Loveday
and The 1150 Club.
Essential Skills and Experience
* Proven
experience in social media management within luxury wellness, hospitality,
lifestyle, or premium brands.
* Demonstrated
success in developing and delivering impactful organic and paid social
strategies.
* Strong
creative eye with the ability to curate and maintain an elevated, on-brand
visual aesthetic.
* Excellent
knowledge of social media platforms, analytics tools, and community
engagement techniques.
* Proficiency
in content production, photography, video editing and design software
(e.g. Adobe Creative Suite, Canva).
* Strong
analytical and reporting skills, with the ability to interpret data and
present actionable insights.
* Confident
working both independently and collaboratively with internal and external
stakeholders.
* Excellent
written and verbal communication skills, with a meticulous grasp of brand
tone of voice.
* A
proactive, adaptable and results-driven mindset, with initiative and
attention to detail at every level.