Job Description
The opportunity
As a Digital Media Manager in B2B, you’ll manage a number of our clients paid media campaigns and get stuck in to delivering fantastic results. You’ll plan and execute campaigns across PPC, LinkedIn and paid social, content syndication, email partnerships and remarketing. You’ll also have a finger on the pulse and up-to-date knowledge across media channels, tech and trends that makes you capable of interpreting our clients’ needs into solution requirements with high quality impact.
What you’ll do
1. You’ll be a true digital media specialist in B2B (across LinkedIn, social, display, searchand content syndication).
2. Using your skills and experience, you’ll strategically plan,manage and deliver B2B paid campaigns across all channels from start to finish,including set-up, optimization, and reporting.
3. Develop and grow our existing client relationships to ensure a consistent stream ofexcellent innovative and reliable results and revenue-generating work.•Work closely with our clients and client teams to consult, plan ahead and integratecampaigns with broader marketing plans.
4. Work with the Client Services team to manage budgets to deliver profitable campaigns -input into regular budgeting and forecasting sessions
5. Manage tracking setup (including tracking codes generation, goals, and funnels setup)
6. Prepare and deliver monthly reports, and have regular reporting/progress calls withclients
7. Ensure campaigns deliver according to the client’s objectives while providing analysisand recommendations to improve performance
8. Explore new campaign strategies and models, and continuously improve the campaignstrategies through data monitoring and analysis
9. Manage and tutor more junior members of the team
Qualifications
What you’ll bring
10. Agency experience is ideal
11. Key skills and qualifications across Google PPC & Display
12. Operational experience in running PPC accounts in Search, Display and Paid Social (bothmanual and automatic)
13. Well-versed in a fast-paced environment
14. In-depth knowledge and understanding of LinkedIn, social media, digital and currentcommunications and content marketing trends
15. Proven experience accurately reporting and analysing numbers and metrics
16. Proficient in paid advertising reporting, measurement and analytics e.g. GoogleAnalytics, in-platform reporting tools on social media etc.
17. Result and solution-oriented with a strategic mindset, good logical thinking and strongin data analysis
18. Strong execution and good capacity for pressure, and a good sense of communicationand co-working
19. Ability to deliver high quality work, multi-task and project manage/manage deadlines,and delegate tasks with ease
20. Be credible and comfortable in dealing with senior stakeholders
21. Have meticulous attention to detail and be a perfectionist with a very analytical mind
22. Marketing Automation skills or qualifications great but not essential
Reporting:
You will report to the Digital Planning Director and work alongside the wider client services. team.
Salary:
Package designed to attract the right candidate, including our competitive benefits package of 25 days holiday, matched contributory pension, private medical care, flexible working, long-service sabbaticals, health cash plan, life assurance, childcare vouchers, free eye tests, new business and employee finder’s fees and lots more.
Everyone should feel at home, at work. At Octopus Group, all employees can be true to their authentic selves. Everyone is empowered to bring what makes us special and unique to the work we do. We are committed to investing in an inclusive culture that maximises the talent, skills, and diversity of our workforce. We strive to ensure that inclusivity and equality are not only at the heart of our company, but also aligned with all the clients and suppliers we work with.