The Happier Lives Institute (HLI) is a charity and independent think tank on a mission to make the world happier - thoughtfully, measurably, and at scale. We dig deep into the evidence to find the most cost-effective ways to improve wellbeing and shine a spotlight on high-impact charities worldwide so that every pound/dollar/euro donated can go further toward making lives better.
Salary
: £30,000 – £40,000 per year (pro rata) or equivalent, depending on experience and agreed hours
Hours
: Flexible: 3-4 days per week, with sufficient cross-over with the UK working day
Contract type
: Contractor, initial 6-month contract with scope to renew
Start Date
: ASAP, ideally October 2025
About the Happier Lives Institute
Happier Lives Institute (HLI) is an independent think tank that pioneers wellbeing science to find the most cost-effective ways globally to improve lives. We provide charity recommendations and advise donors and policymakers who want to make a massive difference.
HLI is at a pivotal stage of growth. This year, we published the first ever global comparison of charities in the World Happiness Report. We assessed how much happiness NGOs create per dollar spent, and found some are hundreds of times better than others. We are gaining significant traction with donors, policymakers, and in the media. That's why we're looking for a passionate, proactive and versatile Marketing Manager to elevate our communications, amplify our reach, and help drive donations to our recommended charities and the Institute itself. We need your expertise to share our findings and attract support from diverse audiences.
Key Responsibilities
1. Content Creation and Management
2. Create compelling narratives and high-quality content to effectively communicate our research findings to different stakeholder groups through social media, email campaigns, the website (e.g.), and other channels.
3. Assist the research team with editing and refining donor-focused materials, research summaries, and marketing materials.
4. Digital Campaigns
5. Plan and manage campaigns around key events, fundraising drives, and research launches.
6. Manage Google Ads and other paid ads for our content and campaigns e.g. Meta.
7. Analytics
8. Analyze the effectiveness of different outreach and fundraising approaches, continuously refining our strategies based on data-driven insights (e.g. through Google Analytics).
9. Website Management
10. Help ensure HLI's website remains user-friendly, visually appealing, and up-to-date.
11. Collaborate with our web developers to implement new features, like enhanced donation flows or research presentation formats.
12. Collaboration
13. Work closely with the Director, Chief Operating Officer, Chief Impact Officer, and researchers to translate findings into digestible and impactful communications.
14. Collaborate with external stakeholders, including effective giving platforms, journalists, funders, and partner organizations.
Key Requirements
* Experience
:
* 3+ years in marketing, communications or fundraising, ideally in the nonprofit, start up or research sectors.
* Proven experience in designing and implementing successful outreach and fundraising strategies, preferably in the non-profit or effective altruism sector.
* Familiarity with executing public-facing campaigns.
* Experience of working independently in a global, remote team.
* Skills
:
* Proven ability to design, experiment and execute successful communications and marketing campaigns.
* Exceptional writing and storytelling skills, with experience translating complex ideas into accessible content.
* Proficiency in managing social media platforms, email marketing tools (e.g., Mailchimp), and CMS systems (e.g., WordPress, Elementor).
* Strong analytical skills to evaluate the effectiveness of various outreach methods.
* Familiarity with data-driven decision-making, using tools like Google Analytics or other performance trackers.
* Familiarity with WordPress (Elementor plug-in) to efficiently work on our website (though we have web developers).
* Basic design and video editing skills (e.g., Canva, Adobe Suite, Capcut).
* Attributes
:
* A strong interest in HLI's mission and evidence-based approaches to improving global wellbeing.
* Self-motivated, adaptable, comfortable with ambiguity and able to thrive in a start up like, remote work environment.
* Collaborative team player with excellent communication skills.
Why Join Us?
* Mission-Driven Work
: Contribute to a unique organization dedicated to maximizing global happiness.
* Creative Freedom
: Play a central role in shaping HLI's communications and identity.
* Growth Opportunities
: Be part of an ambitious team at a key stage of growth, with opportunities to expand your skills and influence.
* Flexible Working
: Work remotely with the autonomy to structure your day.
* Annual leave
: Although you'd be a contractor, you can accrue leave (pro-rata to your hours).
* Mental health support
: We'll reimburse you for 50% of costs for therapy while you're working with us.
* Coworking allowance:
We'll provide you with a monthly coworking budget to use in spaces that help you do your best work.
This role is remote-first: you can be based anywhere, though our registered office is in Bristol, England, where our Director and COO live and work.
Apply here:
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