Head of Communications Role Summary The Head of Communications role is to grow target audiences (onsite and online), increase revenue generation and build awareness of the Wallace Collection through strategically targeted marketing, influencer, and press campaigns, with a specific focus on exhibitions, revenue programming, and emerging organisational objectives, including the transformative masterplan. The postholder will manage and utilise audience insights to make informed decisions and ensure audience needs are met. The role also oversees the effective management and strategic development of the Collection’s digital infrastructure, including CRM, website, ticketing system and platforms including Bloomberg Connects and Google Arts & Culture. As a member of the Heads of Department leadership team at the museum, the Head of Communications has input into strategic museum decisions, particularly in regard to audience development and digital matters. A productive and open relationship with the Collection’s other departments is vital. The Wallace Collection is embarking on a transformative Masterplan to future-proof Hertford House (Grade II listed) and deepen engagement with its exceptional collections. Since the 2000 Centenary Project, visitor numbers have doubled, putting pressure on facilities and infrastructure. At the heart of the Masterplan is how, The Wallace Collection can best meet the needs and expectations of both the current and future visitors and learning programme participants to achieve the Collection's strategic priority to broaden and deepen visitor engagement. This position will play a key role in shaping the Communications strategy for the public phase of the fundraising campaign and associated brand development. This role will report to the Director of Development. Role Description Marketing and Press: Devise the Collection’s Communications strategy and ensure its implementation through effective management of staff resources and external agencies. Grow target audiences and increase revenue generation by strategically developing and directing effective marketing campaigns, including media planning across print, digital, OOH and onsite, working closely with the Collection’s media agency. Build audiences and generate increased revenue for the Collection’s exhibitions, programmes (e.g. ticketed events and adult learning programmes, retail) by strategically directing and overseeing delivery of high-impact paid and promoted social media and YouTube campaigns. Create and deliver an influencer strategy (paid and organic) to build awareness of the Wallace Collection, generate revenue and engage key audiences for the museum. Actively seek opportunities to work with external partners on reciprocal social media/PR initiatives. Utilise audience insights and visitor data to ensure campaigns are tailored and effective in attracting target audiences and underpinning the Audience Development Strategy. Working effectively with the Collection’s press agency, cultivate relationships with key press and media contacts including editors, journalists, freelancer writers and photographers. Oversee the delivery of press views and early press for the Collection’s exhibitions and displays. Owned Channels and Assets: Oversee the delivery of engaging organic content for the Collection’s social channels and regular subscriber e-news, ensuring accuracy and consistency of brand and voice. Generate new content opportunities, working with the Learning and Curatorial teams to shape and create new content for social and web. Develop stakeholder relationships within the Collection, ensuring consistency with brand and visual identity across all external outputs. Digital Infrastructure and Audience Insights: Create and implement the Collection’s strategy for digital development, consolidating and fully-realising the Collection’s potential for digital participation. Oversee the effective management of the museum’s digital outputs and infrastructure, including its relationship with third party digital service providers, to maintain and develop the Collection’s website, CRM (Microsoft Dynamics) and ticket system (Digitickets), enabling the Collection to maximise its digital potential and engagement with audiences online. Develop the Collection’s means of gathering and analysing audience insights, ensuring they are disseminated to enable informed decision making across departments. General: Contribute to exhibition development through Exhibition Project and Review Group meetings, with a focus on audience development, marketing and press. Ensure effective reporting and evaluation of marketing activity, leading on reports to stakeholders and overseeing effective administration and data recording. Line manage the Senior Press and Marketing Officer and Digital and Audiences Officer, ensuring Communications staff work collaboratively with other departments to successfully deliver cross-departmental projects and wider organisational aims. Ensure the Department’s proactive compliance with the Collection’s policies, including carrying out risk assessments and producing Method Statements. Undertake other duties as reasonably directed by the Collection; be flexible with availability outside normal working hours. Person Specification Essential: Demonstrable experience of devising and delivering Audience Development and/or Communications strategies. Extensive experience of conceiving and delivering effective marketing campaigns for an audience/client-focused organisation, preferably within the culture/heritage/voluntary sector. Extensive experience of working with press agencies and/or working directly with press to achieve national coverage for campaigns and activities. Demonstrable experience of building and executing an influencer and social media (inc. YouTube) strategy. Demonstrable experienced in digital marketing, data analysis and campaign budget management. Demonstrable experience of social platform management and online community cultivation. Excellent written and verbal communication; highly-developed interpersonal skills ability to communicate clearly and effectively with a range of internal and external stakeholders. Strong time management skills with an ability to plan effectively and manage competing priorities successfully. Ability to problem-solve and work on own initiative without close supervision. Experience of managing a range of professional staff, fostering a positive and inclusive work environment. Experience of setting detailed departmental budgets and managing and reporting on financial operations. Good knowledge of Mailchimp and Later/social scheduling tools, as well as mainstream design software e.g. InDesign and administrative packages including CRMs, Microsoft Office365 and Zoom. Desirable: Hold professional qualifications in the field of marketing. How to Apply Please complete the Application Form, and the Equal Opportunities Monitoring Form, following the links provided on our website. Please note the equal opportunities form is used for monitoring purposes only and does not form part of the selection process. Both forms should be emailed to recruitment@wallacecollection.org by midnight 14/12/2025. Please note late applications or applications via a CV will not be considered. Interviews for the role will take place on week commencing, 07/01/2026. Candidates who have been shortlisted for interview will be contacted after the closing date. Due to the large number of applications we receive, it will not be possible to contact or give feedback to candidates who have not been shortlisted for interview. Start date: As soon as possible Appointment to the role is subject to a satisfactory Basic Disclosure check. The Wallace Collection is an equal opportunities employer and welcomes applications from all sections of the community.