Job Description
We are an established group of companies, led by Touker Suleyman (BBC Dragons Den), which includes brands such as Ghost and Finery London.
You will be responsible for the day-to-day execution of our SEO strategy for Ghost Fashion and Finery London, covering both Technical and Content focused deliverables, as well as reporting and insights.
This is a hands-on role reporting into the Chief Digital Officer. Onsite you will have a Senior SEO Manager that you can tap into when and if required.
Job responsibilities:
* Execute and deliver SEO strategies
* Extensive knowledge of SEO for Shopify, including managing 404 pages and redirects.
* On-page and Off-page Optimisation. Perform keyword research, competitor analysis, on-page optimisation, title tags, meta description and content optimisation.
* Work with the Marketing Team and Content Writer to deliver on the SEO strategy
* Monitor Google updates and algorithm changes
* Research and recommend SEO updates for existing ecommerce content
* Work with SEO tools, Semrush and Google Search Console
* Manage link-building campaigns
* Conduct regular technical audits of the sites to identify crawl issues and site speed.
* Optimise our Shopify website architecture, including the use of robots.txt, meta tags, and canonicalization to prevent duplicate content and improve crawl efficiency.
* Optimise meta descriptions, title, headings (H1-H3), and image alt texts.
Qualifications/Skillsets:
* Marketing or business-related degree
* Minimum of 2 years SEO experience within an agency or retailer. Fashion retailer preferred.
* Extensive Shopify experience. Optimising SEO on our Shopify platform.
* Strong working knowledge of technical SEO principles
* 2 years’ experience in the development and delivery of content and keyword strategies
* Experience with GA4, GSC, Semrush, Ahrefs and other SEO tools
* Strong analytical and Excel skills