Job Description
ASOS is accelerating its use of AI and automation to improve execution, efficiency and customer experience across the business. We are at an early but critical stage of this journey.
We are creating a central AI enablement and product execution capability to sit between the business and technology teams. This role will play a pivotal part in shaping and embedding that capability, ensuring AI is applied where it genuinely improves outcomes, not deployed as a tick‑box exercise.
This is a hands‑on, ambiguous, high‑impact role for someone who thrives on turning complex ideas into practical delivery at pace.
Purpose of the role
1. Act as the bridge between strategy, technology and execution
2. Diagnose business processes and opportunities where AI and automation can deliver real value
3. Translate ambition into tangible, embedded change
4. Build credibility through delivery, not theory
AI is viewed as an enabler, not a standalone priority. Success in this role will be measured by what actually changes in the business.
Key responsibilities
1. Identify and prioritise high‑value opportunities
5. Work with senior leaders and functional teams to:Diagnose existing processesIdentify friction, inefficiency and bottlenecksSeparate “AI problems” from data, automation or process issues
6. Focus on opportunities that:Improve execution speed and qualityDrive efficiency or reinvestment fuelEnhance customer experience
7. Balance quick wins with scalable, repeatable solutions
2. Own the “middle ground” between business and tech
8. Partner closely with:Technology and data teams (who own tooling and build)Functional leaders (who own outcomes and adoption)
9. Translate business needs into clear problem statements for tech teams
10. Ensure solutions are fit for purpose, not just technically impressive
11. Decide pragmatically when to:Build internallyBuy externallyFix process first before applying AI
3. Drive execution and embed change
12. Act as a delivery leader, not just a strategist
13. Work alongside teams during implementation:Testing solutions in real environmentsManaging adoption challengesPreventing parallel systems and workarounds
14. Partner with PX and teams to:Address organisation design implicationsSupport capability shiftsHelp teams adjust ways of working
4. Build and shape a central AI enablement capability
15. Help define the operating model, ways of working and success measures for the central team
16. Operate as a “Swiss Army knife” capability:Parachuting into priority areasSolving problemsCreating repeatable blueprints
5. Influence senior stakeholders and maintain momentum
17. Engage regularly with Executive Committee and senior leaders
18. Provide clear, outcome‑focused updates:What is workingWhat is notWhat decisions are required
19. Balance urgency with credibility:Moving fast without undermining trustAvoiding “wheel‑spinning” and over‑theorising
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
Experience & capabilities
20. Strong background in:Strategy, operations, transformation or product deliveryWorking across multiple functions in complex organisations
21. Comfortable operating in ambiguity with limited precedent
22. Experience translating ideas into execution without relying on formal authority
23. Pragmatic understanding of AI, automation and data:You don’t need to be a deep technical specialistYou do need to know how to ask the right questions and challenge assumptions
Ways of working
24. Bias to action and delivery
25. Willingness to roll sleeves up and “make a start”
26. Able to build trust quickly with:Tech teamsFunctional leadersSenior stakeholders
27. Comfortable challenging thinking while maintaining strong relationships
Measures of success
28. AI and automation initiatives lead to measurable changes, not parallel processes
29. Teams adopt new ways of working rather than working around them
30. Execution speed and effectiveness improves in priority areas
31. The organisation becomes increasingly confident in identifying and solving problems using AI, without reliance on a central team
Reporting line
32. The role reports into the People & Communications function, with strong sponsorship from Finance and Technology.
33. Works across the full enterprise with regular exposure to Executive Committee.
Additional Information
BeneFITS’
34. Employee discount (hello ASOS discount!)
35. Employee sample sales
36. 25 days paid annual leave + an extra celebration day for a special moment
37. Performance related bonus
38. Private medical care scheme
39. Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.