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Manager, customer marketing

Hemel Hempstead
HARMAN International
Marketing
Posted: 5h ago
Offer description

Do you want to work for some of the world's leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon.

By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we're looking for someone who is proactive, loves to work with a lot of different stakeholders from all over Europe and has creative ideas.

You will join our UK Marketing team in the position of:

Manager Customer Marketing - UK

Introduction: A Career at HARMAN Lifestyle

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Harman Kardon
Unite your passion for audio innovation with high-tech product development
Create pitch-perfect, cutting-edge technology that elevates listening experience

About the Role:

As the Local Manager, Customer Marketing, you will be responsible for building and nurturing strategic relationships with designated key retail partners. You will align joint business plans, marketing priorities, and execution standards to drive brand growth, shopper engagement, and commercial success. This role requires a strong coordinator who can work across internal teams and external stakeholders to deliver consistent brand experiences across all touchpoints.

You will have a direct report to execute marketing planning, digital retail content strategy, product content management, retail activation marketing, commercial offers, and lifecycle management. Your work will be instrumental in transforming retail execution, optimizing marketing ROI, and scaling regional initiatives in alignment with region specific strategies.

What You Will Do:

Retail Partner Strategy & Business Alignment

Drive alignment on marketing priorities and execution standards to ensure seamless integration of brand and retail strategies across the region.
Champion a unified brand experience across all consumer touchpoints by orchestrating cross-functional collaboration between internal teams and external retail stakeholders.

Digital Acceleration & Content Optimization

Spearhead digital content and performance marketing strategies, from planning and production to optimization and distribution.
Lead the collaboration with cross functional and local teams to enhance content effectiveness, increase platform adoption, and improve conversion metrics across PDPs and brand stores.

Retail Product Launch Excellence & Content Governance

Manage new product introductions with retailers, ensuring synchronized execution across Sales and Marketing.
Govern product content accuracy across e-tailers, optimizing categorization, imagery, copy, and promotional elements to maximize visibility and conversion.

Experiential & Activation Marketing

Design experiential programs that drive sell-in, sell-out, and deepen brand engagement at the regional level. Manage vendor relationship for local production of POS Experience material.

Commercial Offer Strategy & Performance Management

Develop and implement commercial marketing offers in collaboration with Sales, aligning channel strategies to drive business growth.
Monitor performance rigorously and drive corrective actions to ensure targets are met, while fostering best-practice collaboration frameworks.
Post-Campaign Analysis: Measuring retail ROI and capturing key learnings to optimize future performance.

Brand Engagement & Funnel Conversion

Drive local brand engagement programs that build upper-funnel investments and drive conversion through B2B partners.
Scale Social Selling & TikTok Shop: Own the growth and optimization, with a specific focus on managing and scaling TikTok Shop to convert community engagement into revenue.

Lifecycle & Portfolio Strategy

Manage lifecycle strategies for key accounts, optimizing shelf space and product visibility across channels.

What You Need to Be Successful:

Bachelor's or master's degree in marketing, Business Administration, or related field.
7+ years of experience in retail, performance or partner marketing, preferably in consumer electronics or FMCG.
A digital-native mindset with extensive experience in online commerce.
Proven line-management experience.
Strong analytical skills and experience with marketing performance metrics.
Excellent relationship-building skills with key retailers and internal stakeholders.
Strategic thinker with a hands-on approach to execution and optimization.
Demonstrated success in cross-functional collaboration and influencing senior stakeholders.
Driving performance across diverse markets.
Excellent communication and presentation skills; ability to translate strategy into compelling narratives.

Bonus Points if You Have

Leadership experience in B2B2C or premium brand environments, especially in tech industry / consumer electronics.
Demonstrated success in fast-changing business environments.

What Makes You Eligible

Due to the nature of global infrastructure, you understand that flexibility in working hours is required.

What We Offer:

Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
Access to employee discounts on world-class Harman and products (JBL, HARMAN Kardon, AKG, etc.)
Extensive training opportunities through our own HARMAN University
Competitive wellness benefits
"Be Brilliant" employee recognition and rewards program
An inclusive and diverse work environment that fosters and encourages professional and personal development

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