Panaz is an awardwinning market marketleadingdesigner and supplier of textiles for hospitality healthcare andworkspace customers (B2B).For this exciting new role we are lookingfor a technically experienced yet creative marketing executive tojoin our growing business.
The rolewill involve:
* Managingand producinga content library of highquality inspiring contentsuitable for broadcast across online and offlinechannels.
* Collaboratingwith the wider marketingteam content ownership includes written (brochures and websites)verbal (scripted call holding) and digital(video).
* Creating content that addressescustomer needs and pain points adds value and is relatable (usingvalue proposition marketingtechniques).
* Supporting product launches withimpactful and engaging content.
* Ensuringconsistency of messaging across all channels and mediaappropriateness.
* Creating and implementingyourown social media plans including content development roadmap andbroadcast schedule.
* Growing Panazs reach onsocial media channels and crafting emails that increase open ratesand clickthroughs.
* Customer segmentationtechniques via HubSpot.
* Supporting the WebsiteDeveloper on web content strategies and SEOcampaigns.
* Supporting and advising the GraphicDesign team on copywriting.
* Collaborating withthe Customer Advisors to ensure the tone of voice is in line withmarketing standards including scripted messaging and automatedcustomer service emails.
* Using HubSpot tosupport refinement continuous improvement andanalytics.
To besuccessful in this role you will need todemonstrate
* Provensuccess of using value proposition marketing and customersegmentation to increase levels ofengagement
* Copywriting expertise
* Indepth knowledge of current and emergingtechnologies and marketing techniques and their applicationstrengths weaknesses opportunities and threats.
You also need tobe
* A greatcommunicator/storyteller.
* Initiative andability to problem solve.
* Competent withMicrosoft CRM and Social Media.
* Preferablydegree educated (English Language English Literature CreativeWriting etc).
* Extensive experience within aMarketingenvironment.