Job Title: Parts Sales Representative
Salary: £32,000 + Bonus + Vehicle
Location: Huddersfield
Position Summary
Our client is currently seeking an experienced to join the business due to continued growth. The Parts Sales Representative is responsible for selling automotive parts and accessories to trade, retail and internal workshop customers. This role focuses on delivering excellent customer service, managing parts enquiries, maximising sales opportunities, maintaining accurate stock levels, and supporting the efficient running of the Parts Department.
Key Responsibilities
Sales & Customer Service
Provide prompt, knowledgeable and friendly service to customers (trade, retail, workshop and bodyshop).
Identify customer needs, advise on appropriate parts, and make recommendations to increase sales.
Handle inbound/outbound calls, emails and counter enquiries efficiently.
Prepare accurate quotations and follow up to secure orders.
Build strong relationships with existing customers and proactively seek new business.
Parts Operations
Source and supply parts using manufacturer catalogues, EPC systems and internal databases.
Process parts orders accurately through the companies system.
Ensure timely and accurate delivery/collection of parts to internal and external customers.
Check, receive and stock incoming parts deliveries in line with procedures.
Maintain correct stock levels and participate in regular stock takes and audits.
Monitor parts returns, warranties and credits in accordance with company and OEM standards.
Administration & Systems
Update customer records, pricing and order information accurately in the system.
Produce invoices, credit notes, delivery notes and related documentation.
Support Parts Manager with reporting, including sales figures, stock rotation, aged stock and customer activity.
Performance & Compliance
Achieve individual and departmental sales targets (GP%, upsell, add-on items, conversion rates).
Comply with manufacturer guidelines, warranty processes and brand standards.
Follow company policies including H&S, housekeeping, GDPR and audit requirements.
Represent the brand professionally, ensuring high levels of product knowledge.
Skills & Experience Required
Essential
Previous experience in automotive parts sales (dealership, motor factor or aftermarket).
Strong knowledge of vehicle components, parts catalogues and EPC systems.
Excellent communication, relationship-building and customer service skills.
Good IT literacy (DMS, EPOS, MS Office).
Ability to work in a fast-paced environment and manage multiple priorities.
Strong attention to detail and accuracy.
Desirable
Manufacturer-specific training or accreditation.
Experience with Kerridge / Keyloop, CDK, Pinnacle or similar dealer management systems.
Trade counter or field-based parts selling experience.
Full UK driving licence.
INDAB