About Our Client
Our client, Cardiomyopathy UK is the only UK charity dedicated to supporting people affected by all forms of cardiomyopathy and myocarditis. They provide expert advice, trusted information, and support to individuals and families, while championing earlier diagnosis, better treatment and improved care. This is an exciting time to join a growing organisation with a strong, patient:centred mission and an ambitious programme of work across research, policy, services and awareness.
Role Purpose
The Communications and Marketing Manager will lead their communications, brand and digital presence, ensuring Cardiomyopathy UK reaches and engages the people who need them most. You will shape and deliver high:quality, impactful communications across all channels, strengthening their voice, raising awareness of cardiomyopathy, and supporting the growth of their services, fundraising and partnerships.
This is a hands:on role for a skilled communicator who can balance strategic thinking with delivery. You will work in a highly matrixed team, supporting colleagues across services, fundraising, events, research, and public affairs. You will collaborate closely with the Executive Leadership Team, clinical experts, fundraisers and their community to tell powerful stories and drive meaningful engagement.
Key Responsibilities
Communications and Brand
* Lead the development and delivery of Cardiomyopathy UKs communications and marketing strategy.
* Manage and maintain the charitys brand identity, ensuring consistency across all channels, publications and partnerships.
* Produce high:quality written content including blogs, newsletters, web copy, reports, press releases, campaign assets and patient stories.
* Support internal colleagues across departments with communications planning, copywriting and brand guidance.
Digital Marketing (Website and Social Media)
* Oversee content, structure and performance of the Cardiomyopathy UK website, working with external developers where required.
* Manage social media channels (Twitter/X, LinkedIn, Facebook, Instagram, YouTube), including planning, creating and scheduling high:quality content.
* Monitor digital analytics and provide insights and recommendations to improve reach, engagement and conversion.
* Lead email marketing activity, including newsletters, segmentation and performance monitoring.
Campaigns and Awareness
* Plan and deliver integrated awareness and marketing campaigns aligned to strategic priorities including early diagnosis, patient support services, fundraising and major events.
* Coordinate campaign content creation, timelines and measurement, ensuring campaigns are impactful and audience driven.
* Work with partners, funders and patient contributors to develop compelling stories and campaign assets.
Media and Public Relations
* Act as the first point of contact for media enquiries and support the CEO and spokespeople with interview preparation.
* Build relationships with journalists, sector press and broadcast media to raise awareness of cardiomyopathy and the charitys work.
* Draft press releases, media lines and Q and A briefs for key announcements and campaigns.
Cross:Organisational and Matrixed Working
* Work closely with the event manager to promote flagship events, patient webinars and professional engagement activities.
* Partner with public affairs colleagues to amplify policy, research and advocacy messages and ensure alignment across channels.
* Support the fundraising team with donor communications, appeals, supporter journeys and marketing collateral.
* Work closely with clinical colleagues to deliver compelling, on:brand, educational and information materials for various audiences.
* Ensure coordinated planning across teams so that communications reflect organisational priorities and opportunities.
Community and Stakeholder Engagement
* Collaborat