Head of Marketing Reports to: Brand & Campaigns Director Team: Brand & Campaigns Location: Peterborough – initially minimum of 3 days in office (with regular travel to other offices) Hours: Full-time Role purpose As we enter an exciting phase of growth, we’re looking for a creative and collaborative Head of Marketing to lead the delivery of Greenwoods’ marketing strategy. Reporting to the Brand & Campaigns Director, you’ll play a key role in translating strategic direction into actionable plans – managing a talented team to execute campaigns, content, and initiatives that reflect our brand and support firmwide growth. This is a delivery-focused leadership role, requiring strong execution, team management, and operational oversight. You’ll work closely with the Director to ensure all marketing activity is aligned with the firm’s strategic priorities and brand values. If you're passionate about brand, storytelling, and making a difference through marketing, we’d love to hear from you. Key responsibilities: Team management Collaborate with the Brand & Campaigns Director to set team priorities and ensure alignment with strategic direction and firmwide goals. Manage the Brand & Campaigns team which includes specialists in content, digital, events, and design, with support from the Brand & Campaigns Director. Set clear goals, provide regular feedback, and foster a high-performance, collaborative culture that encourages creativity and accountability. Campaign delivery Execute integrated marketing campaigns across digital, print, and event channels that elevate Greenwoods’ profile and drive engagement. Own and manage our legal directory strategy, ensuring timely submissions and strong positioning. Maintain oversight of the marketing calendar, campaign deadlines, and reporting cadence to ensure smooth delivery and alignment. Take responsibility for ensuring strong ROI from sponsorships, including planning, activation, and follow-up. Support the delivery of high-quality events that reinforce our brand and generate leads through effective follow-up. Content & digital strategy Ensure our brand tone of voice and visual identity are consistently applied across all platforms and materials, working closely with the Brand & Campaigns Director to maintain quality and consistency. Work with our Digital & Content Manager to oversee the firm’s website, social media, email marketing, and SEO/GEO strategy to maximise visibility and reach. Oversee the creation of compelling content, thought leadership, and lead generation assets, including pitch materials and client-facing collateral. Analytics & reporting Monitor campaign performance and share actionable insights with the Brand & Campaigns Director. Track key metrics such as engagement, reach, and conversion to measure impact and inform future activity. Use data to continuously optimise marketing efforts and demonstrate return on investment. Internal collaboration Partner with HR to deliver recruitment marketing and support the delivery of our Employee Value Proposition (EVP) strategy. Support internal communications and cross-functional initiatives that reflect and reinforce our culture. Promote a marketing culture through communications, training, and collaboration. Celebrate successes and encourage firmwide participation. Operational excellence Continuously improve marketing systems, processes, and ways of working Implement agile ways of working and maintain delegated authority matrices to support effective decision-making and delivery. Budget management Support annual budget planning and provide input to help ensure resources are allocated effectively. What we’re looking for : You’ll be someone who: Has 5–7 years’ experience in a senior marketing role, ideally within legal or professional services. Is skilled at translating strategic direction into clear, actionable plans and delivering them with precision. Brings proven project management capabilities, with a track record of driving results through others. Is confident managing day-to-day team operations while maintaining awareness of long-term goals to ensure day-to-day activity remains aligned. Has strong proficiency in digital marketing platforms, tools, and analytics, and uses data to inform decisions and demonstrate impact. Owns operational decisions and is comfortable implementing new tools, systems, and processes to improve efficiency and effectiveness. Supports business development through high-quality marketing execution, including pitch materials, campaigns, and events. Has a keen eye for brand consistency, compelling content, and impactful campaigns. Writes with flair and precision, consistently reflecting our brand tone of voice and values in everything from campaign copy through to the use of imagery. Is experienced in mentoring and upskilling teams and enjoys helping colleagues grow their skills and achieve their potential. Communicates clearly and builds strong relationships across the firm, working collaboratively with stakeholders at all levels. Thrives in a fast-paced, high-trust environment where initiative is valued and outcomes matter. Why Join Us? At Greenwoods, we’re serious about creating a diverse and inclusive workplace. We celebrate individuality and are committed to ensuring opportunities are open to everyone. If you need reasonable adjustments to apply, just let us know - we’ll do everything we can to make the process smooth and positive. And if you’re excited about this role but don’t tick every box, please apply anyway. You might be just the right fit for this or another opportunity in the firm.